Most retailers spend a lot of money on Paid Search and Social. They see great numbers and believe their investment is paying off – that is until they switch off their campaigns and realize that they barely lose any sales at all. Why? Because they have been targeting existing customers who would have purchased anyway.
Ten years of experience with digital champions such as Zappos, Zalando, ASOS, About You and Revolve have taught us lessons like this. It’s this experience and our innovative mindset that has helped create a truly customer-centric performance advertising framework. A framework that enables retailers to acquire loyal, new customers and drive profitable growth through Paid Search, Paid Social and Display. Today, Crealytics counts Worldwide IR500 notables such as Foot Locker, Urban Outfitters and Staples as well as brands like Lands’ End and s. Oliver as clients. In 2020, Crealytics generated 1.7 billion in client revenues. Our worldwide team of retail experts supports clients from our offices in New York, London and Berlin.

Press releases

9. November 2020

Successful Internationalisation

Markus Kurch joined Crealytics as Chief Operating Officer in 2013. He was given the important task of internationalising the online marketing specialist’s business. Today, Crealytics has offices in New York, London and Berlin. In this interview, Kurch and HTGF Partner Romy Schnelle talk about their successes and setbacks and explain how the analytical approach adopted by the search engine advertising (SEA) specialist might serve as a blueprint for other founders seeking to internationa
24. June 2014
New financing round: crealytics receives mid single-digit million amount for further international expansion and development of its semantic PPC technology “camato”
The PPC advertising technology company crealytics successfully secured additional growth capital and receives a mid-7-digit capital injection from ALSTIN - Alternative Strategic Investment as new lead investor and its existing investors LBBW Venture Capital, High-Tech Gründerfonds, Mountain Internet, Bayern Kapital and the BayBG Bayerische Beteiligungsgesellschaft. The company will use the new funds for the further development of its proprietary semantic Pay-Per-Click advertising (PPC) technolo
21. February 2013
crealytics receives 7-figure growth capital
The positive growth seen by SEA technology camato has brought in investment from Bayern Kapital, LBBW Venture Capital GmbH, High-Tech Gründerfonds, Mountain Super Angel AG and new investor BayBG. crealytics GmbH has once again had a successful round of financing and has received a fresh investment of growth capital in the mid 7-figure range. In addition to the current early-stage investors Bayern Kapital, LBBW Venture Capital GmbH, High-Tech Gründerfonds and Mountain Super Angel AG, BayBG (
18. July 2011
Growth capital for crealytics: LBBW Venture Capital GmbH, Mountain Super Angel AG and Bayern Kapital invest in the profit driven search marketing specialists
Unique business model, technical know-how and comprehensive expertise convince investors. crealytics GmbH attracts new investors: In addition to early stage investors Bayern Kapital, the Passau-based profit driven search marketing specialists have received a fresh injection of capital from LBBW Venture Capital GmbH and Mountain Super Angel AG. LBBW Venture Capital GmbH and Mountain Super Angel AG will support the young, innovative technology business as lead investors. crealytics GmbH is

Info & Contact

Andreas Reiffen & Dr. Markus Kurch
+49 30 6098 3810


Crealytics GmbH
Salzufer 12
10587 Berlin

In portfolio

07. Dec 2009

HTGF Manager

Romy Schnelle, Managing Director