Growth capital for crealytics: LBBW Venture Capital GmbH, Mountain Super Angel AG and Bayern Kapital invest in the profit driven search marketing specialists
Unique business model, technical know-how and comprehensive expertise convince investors.
crealytics GmbH attracts new investors: In addition to early stage investors Bayern Kapital, the Passau-based profit driven search marketing specialists have received a fresh injection of capital from LBBW Venture Capital GmbH and Mountain Super Angel AG. LBBW Venture Capital GmbH and Mountain Super Angel AG will support the young, innovative technology business as lead investors.
crealytics GmbH is the world’s first ‘pay per click’ (PPC) enterprise with a future-oriented paid search marketing strategy geared towards profit. The fresh capital investment will allow the proprietary search engine marketing software “camato” to be developed further and the company’s PPC services to be extended.
As a subsidiary of Landesbank Baden-Württemberg, LBBW Venture Capital GmbH supports young, early-stage companies to put innovative ideas and technologies into practice and, in particular, to establish themselves in the marketplace. Based in Switzerland, Mountain Super Angel AG acts in the marketplace as an “institutional business angel investor” within technology-driven and high growth markets – predominantly in German-speaking countries. With their investment in crealytics, the new investors see the benefits of a promising, high-growth company in the field of online marketing.
“In addition to the management team, we were impressed particularly by the uniqueness of the software in conjunction with the performance-based business model. We are certain that the new capital will enable crealytics to continue the pace of its current success,” explains Mattias Götz, signatory for LBBW Venture Capital GmbH. Ingo Drexler, vice president of Mountain Super Angel AG emphasises the technical innovation potential: “Profitable PPC advertising at the click of a button is clearly in tune with the spirit of the time. crealytics has the potential to almost completely automate PPC.” Romy Schnelle, investment manager at High-Tech Gründerfonds, adds: “We are pleased with having gained LBBW and Mountain Super Angel as new investors for crealytics continued growth.” Bayern Kapital together with High-Tech Gründerfonds provided the initial seed financing in 2009.
crealytics has experienced strong growth since it was founded in 2008. With its scientific concept of “profit driven search marketing”, the start-up has successfully asserted itself in the market through significant increases in performance: more than 50 customers currently benefit from the technological know-how and performance model provided by crealytics – from large companies, such as Neckermann.ch and Hotel.de, to young enterprises, such as Navabi.de. This has enabled turnover in 2010 to double and staff numbers to keep growing to 25 employees. Furthermore, the company’s search marketing performance has been certified both by Google and the German Federal Association of the Digital Economy.
This growth has been facilitated thanks especially to the proprietary PPC software ‘camato’, which automates the entire operational process of PPC advertising. Currently, approximately 50 per cent of the work normally required to complete repetitive tasks, such as keyword research, clustering, creating ad texts or target URLs, can either be software-supported or completely automated. The capital will be used principally for further software development to enable the performance-based service to be scalable.
crealytics CEO, Andreas Reiffen, says: “Paid search marketing is becoming increasingly “tough”! Costs per click have shot up to dizzying heights and the marketing instrument has become increasingly time and labour intensive. Our software enables clients to generate and optimise qualitatively valuable campaigns at the click of a button. In our investors we have found significant partners who share our vision and are supporting the continued development of our technology.”
About crealytics GmbH
crealytics is the world’s first search engine marketing company that measures its performance using the most fundamental success criteria – profit. The self-developed, forward-looking concept of profit driven search marketing provides a unique kind of transparency and enables customers to maximise the profitability of their PPC activities. The concept of profit driven search marketing is a proven success and is based on scientific models. Our team of 25 employees located in our headquarters in Passau, Germany, explore every possible angle in order to make our clients even more successful. Our happy customers include online retailers, such as edelight and Navabi. We have also implemented our profit driven search marketing concept successfully for Neckermann.ch, several US retailers as well as many German online shops.
Find more information at: www.crealytics.co.uk
About High-Tech Gründerfonds
High-Tech Gründerfonds invests venture capital in promising technology companies that turn innovative concepts into viable businesses. Seed financing aims to help start-ups guide their innovation to the prototype or proof-of-concept stage or to market launch. High-Tech Gründerfonds provides seed financing of approximately €500,000. It supports high-tech companies by way of its investment managers and its highly-qualified network of coaches, investors and specialists. In individual cases it can invest up to a total of €2 m per company. The investors in this public private partnership are the German Federal Ministry for Business and Technology, the KfW Banking Group as well as the six industrial groups of BASF, Deutsche Telekom, Siemens, Robert Bosch, Daimler and Carl Zeiss. High-Tech Gründerfonds has an investment volume totalling approx. €272 m.
High-Tech Gründerfonds Management GmbH
Tel.: +49 228 82300-135
Fax: +49 228 82300-050