New financing round: crealytics receives mid single-digit million amount for further international expansion and development of its semantic PPC technology “camato”
The PPC advertising technology company crealytics successfully secured additional growth capital and receives a mid-7-digit capital injection from ALSTIN – Alternative Strategic Investment as new lead investor and its existing investors LBBW Venture Capital, High-Tech Gründerfonds, Mountain Internet, Bayern Kapital and the BayBG Bayerische Beteiligungsgesellschaft. The company will use the new funds for the further development of its proprietary semantic Pay-Per-Click advertising (PPC) technology “camato”, as well as for further international expansion.
The strong growth and the international orientation of the technology company are the decisive factors for the contribution of the investors. With an average annual growth rate of over 145% since 2010, crealytics is the fastest growing PPC specialist in Europe. Already 60% of crealytics’ revenues are generated by international AdWords campaigns – and its customers include some of the world’s largest online retailers.
“With its unique technology camato and its very positive customer references, we believe that crealytics continues to grow strongly also internationally and will change the game in the global PPC ad-tech market”, stated Dr. Jörg Goschin, Managing Director of ALSTIN – Alternative Strategic Investment GmbH, the newest addition to the shareholders of crealytics.
The software differentiates itself from its competitors by its semantic approach, which enables the automation of a large portion of the processes and workflows in Google’s advertising platform AdWords. Users not only increase their revenue and reduce costs, but also save roughly 75 per cent of the usual time.
“We are confident that in the future we can fully automate PPC campaigns. Therefore, we will continue to invest in our semantic technology and internationally expand our business”, says crealytics’ CEO Andreas Reiffen, with regards to the financing round.
In addition to the financing round, a new advisory board will be supporting the management of crealytics GmbH. Chairman of the board is Prof. Dr. Andreas Pfeifer, former Partner and Managing Director of Accenture and individual shareholder of crealytics. Dr. Jörg Goschin, Managing Director of ALSTIN, and Romy Schnelle, Investment Director at High-Tech Gründerfonds, are complementing the board, which has many years of expertise and experience in business development and international sales for dynamically growing IT companies. To the delight of the management, they will assist the company in an advisory capacity with key strategic themes and issues.
About crealytics GmbH
Crealytics is the fastest growing PPC advertising technology company in Europe and supports leading international retailers in optimizing and scaling high quality PPC campaigns.
The semantic PPC advertising technology camato simplifies time-intensive aspects of the Google AdWords tasks. The software automatically generates highly relevant ad copies, manages the bids in keyword auctions and thereby delivers significant increases in performance. Several of the world’s leading online retailers as well as many rising stars are already using camato successfully in more than 15 countries. Crealytics is now generating 60% of its revenue with international AdWords campaigns via camato.
Crealytics’ customers generate a nine-digit figure in annual sales via camato, supported by about 100 crealytics employees in the offices in London, Berlin and Passau.
For more information please visit www.crealytics.com
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About ALSTIN – Alternative Strategic Investment GmbH
ALSTIN is a private, long-term-oriented investment company of the Maschmeyer Group in Hannover, Germany. The company focuses on innovative, fast-growing companies that already successfully operate in their respective markets. With many years of professional experience, ALSTIN offers its portfolio companies valuable support in matters of business development, add-on acquisitions and improvements of their marketing and sales activities.
About High-Tech Gruenderfonds
High-Tech Gruenderfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Energy, the KfW Banking Group, as well as strategic corporate investors including ALTANA, BASF, Bayer, B. Braun, Robert Bosch, CEWE, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, METRO, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 576 million under management in two funds (EUR 272 million HTGF I, EUR 304 million HTGF II).
High-Tech Gründerfonds Management GmbH
Phone: +49 228 823001-00
Fax: +49 228 823000-50