Ulrike Kalapis

Investment Manager

Ulrike Kalapis

Investment Manager

Ulrike Kalapis works as an Investment Manager for the life science & healthcare sectors. She studied medical engineering, focusing on medical imaging and biomedical optics. In her career to date, Ulrike worked at the Charité hospital in Berlin and the metrology institute Physikalisch-Technische Bundesanstalt (PTB) Berlin.

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+49 – (0)228 – 82300 – 143

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Blog
Blog
19. March 2021

Finding Product-Market Fit: The “n=1” rule

By Andreas Olmes (Principal / Proxy) Co-authored by Ulrike Kalapis (Investment Manager), Yann Fiebig (Senior Investment Manager) , Gregor Haidl (Investment Manager) and Fabian Hogrebe (Investment Manager) In a nutshell When you start looking for product-market fit, the rule of "n = 1" prescribes that you should initially focus on exactly one single customer. By contrast, introducing personas or generic customer segments is often found misleading. Quick wins Consistently fo