Press

Mobile App Marketing Platform Trademob Raises $15 Million in Series B Funding Led by Kennet Partners

November 7, 2012

Trademob, the leading data-driven mobile app marketing platform, announced today a Series B investment of $15 million led by technology growth equity investor Kennet Partners. Kennet will invest $12.5 million, with additional funds coming from existing investors Tengelmann Ventures and High-Tech Gründerfonds. The financing will be used to fund Trademob’s continued global expansion and for further investment in its proprietary technology platform. Michael Elias, managing director at Kennet, and Hillel Zidel, director at Kennet, will join Trademob’s board of directors.

“Trademob has rapidly developed a leadership position in the large and fast-growing market for app marketing,” said Hillel Zidel. “What Ravi and the team have developed over the last two years is hugely impressive, and we’re excited to be working together to create a global market leader. Trademob is a great example of the type of founder-led, capital-efficient business that we like to invest in.”

“With a presence in London and Silicon Valley, Kennet is an ideal partner as we continue to scale our business globally,” said Ravi Kamran, CEO of Trademob. “We’re excited to have a partner on board that provides us not only capital, but also vast strategic experience in our market.”

“Trademob has exceeded the goals and expectations of our seed investment last year. With our new commitment we want to support the companies international expansion and growth.”, added Jan Sessenhausen, Investment manager with HTGF.

Founded in 2010 in Berlin, Trademob optimizes mobile app campaigns, helping app marketers increase user retention, in-app engagement and App Store ranking. Using its innovative tracking technology and real-time campaign optimization technology, Trademob delivers exceptional performance to mobile marketers. Trademob provides advertisers with access to more than 100 mobile ad networks and has a reach of more than 500 million smartphone users in 190 countries. Clients include eBay Classifieds, Universal Music, Axel Springer AG, booking.com and many others. The company has offices in Berlin, London, Madrid, Paris and New York.

Since officially launching its app marketing offering in November 2011, Trademob has experienced double-digit monthly revenue growth and is now one of the leading app marketing platforms in Europe.

About Trademob
Berlin-based Trademob is a data-driven mobile app marketing platform led by technology entrepreneurs and math experts. Founded in August 2010, Trademob offers its clients an easy and efficient opportunity to promote their mobile apps globally while optimizing mobile marketing goals and budgets. Trademob’s optimization engine and data-driven approach maximize active app users, in-app engagement and mobile revenue. The company’s independent platform aggregates all relevant ad networks and reaches more than 500 million smartphone users worldwide. For more information, visit http://www.trademob.com.

Press Contact:
Anna Lisa Hülpüsch
Trademob GmbH
Friedrichstraße 126
D-10117 Berlin
ah@trademob.com
phone: +49-30-202 15 75 20
fax: +49-30-202 15 75 29
www.trademob.com

About Kennet Partners
Kennet is a leading international growth equity firm that invests in companies in North America and Europe. Kennet supports entrepreneurial technology businesses with expansion capital to accelerate growth and build exceptional shareholder value. Kennet is an experienced investor with approximately $600 million in funds under management. For more information:www.kennet.com. Kennet Partners Limited is authorized and regulated in the UK by the Financial Services Authority.

About Tengelmann Ventures
Following the motto “Funding your ideas,” Tengelmann Ventures GmbH, a fully-owned subsidiary of the Tengelmann Group, has been investing in fresh and rapidly growing startups for several years and has now become one of the most significant startup investors in Germany. The operative retail subsidiaries OBI, KiK, Kaiser’s Tengelmann and Plus.de, as well as the real estate company TREI Real Estate, also belong to the Tengelmann Group. This family-owned enterprise was established in 1867 in Mülheim an der Ruhr and is currently managed by the fifth generation of the family. Operating in 15 different countries and employing a staff of approximately 80,000 people who work in 4,000 stores, the company most recently turned over annual sales of EUR 10 billion.

About High-Tech Gründerfonds
High-Tech Gruenderfonds invests in young, high-potential high-tech startups. The seed financing provided is designed to enable startups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Technology, the KfW Banking Group, as well as fourteen industrial groups of ALTANA, BASF, B. Braun, Robert Bosch, CEWE Color, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 565.5 million under management in two funds (EUR 272 million HTGF I, EUR 293.5 million HTGF II).

Press Contact:
High-Tech Gründerfonds Management GmbH,
Stefanie Zillikens, Schlegelstraße 2, D-53113 Bonn,
phone: +49 228 82300-107, fax: +49 228 82300-150,
s.zillikens@htgf.de, www.high-tech-gruenderfonds.de

Stay up to date

Subscribe now and receive the latest press releases on investments and other news from High-Tech Gründerfonds. We inform you about important developments at HTGF and provide you with interesting news from our portfolio. Whether it’s a successful exit, a new exciting investment or HR news – you’ll be the first to know!

More Press posts

Press
27. February 2024

Successful Exit for HTGF: Valispace Joins Forces with Altium in a Strategic Acquisition 

Altium and Valispace are joining forces to accelerate the execution of a shared vision for empowering engineers.  HTGF was the first institutional investor and led the seed round in 2018 and has closely supported Valispace throughout all phases of their growth journey. As part of the deal HTGF will sell its shares.  Louise Lindblad, co-founder of Valispace: “We’re now excited to, together with Altium, continue our mission of empowering engineers to build great products,
 
Press
toolify founders
22. February 2024

€1.6 million investment for XITO: Seed funding for easily accessible robotics

With the completed seed financing, XITO now has €1.6 million to expand sales and product development. Toolify Robotics GmbH enables companies to implement robots independently with its XITO solution platform. Thanks to their product XITO, especially SMEs can get started with automation at low cost – without programming knowledge and without external specialists. Ulm, 22. February 2024 – The start-up Toolify Robotics, founded by the three robotics experts Dr. Dennis S
 
Press
21. February 2024

ClimateTech startup Cyclize secures €5 Million in Seed Funding for revolutionary plastic recycling technology

Stuttgart, February 21, 2024 – Cyclize, the ClimateTech startup from Stuttgart, is forging ahead with €4.75 million in startup capital to initiate a revolution in the chemical industry – the goal: To replace fossil resources using innovative carbon recycling of plastic waste and CO2. The funding round is led by UVC Partners, with complementary investments from High-Tech Gründerfonds (HTGF), Aurum Impact, UnternehmerTUM Funding for Innovators, and high-profile business angels, includin