Interior Design Tech Startup 99chairs closes seed round

99chairs is bringing aesthetical interior design to everyones home: The customer identifies his individual style, gets personal advice and eventually receives a design concept tailored to his individual needs. Subsequently, the preferred pieces from the concept can easily be ordered directly via 99chairs. HTGF and various business angels invested a high six digit amount into the interior design Tech Startup. The team will use the money to develop innovative software for both interior designers and the end customer.

“Transform your home to a place you love!”  Following that mission, 99chairs’ interior designers create individual design concepts for everyone of their customers for free. The concepts include precise recommendations of furniture and accessories to embellish one’s home. 99chairs analyses the specific taste of a customer using a combination of a surveys, moodboards and machine learning. Based on this data, a smart algorythm is helping the interior designers to create concepts efficiently. Anything that looks appealing can immediately be ordered very easily online and will be delivered to the customers home.

For many people, furnishing their home is perceived as a great challenge or even a pain. Shopping for furniture is time-consuming and exhausting: strolling around furniture stores for hours or browsing through many online shops. 99chairs provides customers a comfortable and time-saving service to furnish their homes without spending endless time on it. 99chairs is developing software for interior designers enabling them to create concepts for their customers and to vividly convey them. “We’re making a service available to everyone which formerly has been reserved for a very small amount of people.”, emphasized by the founders Julian Riedelsheimer and Frank Stegert. “Now anyone can benefit from having an interior designer using our service”.

99chairs works in close cooperation with some of the leading furniture merchants in the premium sector such as ‘Minimum Einrichten‘ or ’Gärtner Internationale Möbel‘ but also with all relevant players in the online industry such as Home24, Fashion For Home, Urbanara and Juniqe. Alltogether 99chairs has a portfolio of more than 400,000 products across all merchants.

Jointly with Astutia, the Business Angels Mark Hartmann, Ulrich & Simon Krüger, Wilfried Lembert and Frank Anger-Lindemann, the High-Tech Gründerfonds is investing a six-digit sum into the Interior Design Tech Startup. Thus, 99chairs gained strong support from experts in both the online and the furnishing industry. By offering a highly professional service and personal advice throughout the whole process , 99chairs is achieving above average shopping carts. Furthermore new customer groups are tapped, who until now only made their furniture purchases offline. “99chairs is pioneering with this business model and has the potential to set major milestones in the digitisation of the furnishing industry”, comments Chiara Sommer, Investment Manager at the High-Tech Gründerfonds.

99chairs will use the money to expand the current service offering and to further develop the product for their interior designers and end consumers.

99chairs GmbH
99chairs was founded in May 2014 by Julian Riedelsheimer and Frank Stegert and is creating aesthetical Interior Designs online and for free, based on the customer’s needs and individual style preferences. Subsequently, the recommended furniture can be ordered easily via 99chairs and are comfortably delivered to the customer’s home. Their service already convinced many customers and transformed their homes into a place they love.

99chairs GmbH
Frank Stegert
Novalisstrasse 12
10115 Berlin
Tel: +49 30 208492 80

About High-Tech Gründerfonds
High-Tech Gründerfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gründerfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Energy, the KfW Banking Group, as well as strategic corporate investors including ALTANA, BASF, Bayer, B. Braun, Robert Bosch, CEWE, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, METRO, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gründerfonds has about EUR 576 million under management in two funds (EUR 272 million HTGF I, EUR 304 million HTGF II). -> Please translate yourself

High-Tech Gründerfonds Management GmbH
Chiara Sommer
Schlegelstraße 2
53113 Bonn
Tel: +49 228 823001-00
Fax: +49 228 823000-50