AI-driven eCommerce is booming: emax digital helps brands optimize their Amazon business

June 17, 2021

The Munich-based analytics hub has raised EUR 1.4M in Seed funding from leading venture capitalists High-Tech Gründerfonds and Bayern Kapital

Munich, June 17, 2021 – emax digital just acquired High-Tech Gründerfonds (HTGF) and Bayern Kapital as institutional investors in its recent round of Seed funding, while industry experts Dirk Freytag and Arndt Groth are on board as business angels. With the influx of capital, the start-up will accelerate its expansion efforts for its AI-driven reporting and analytics software. emax’ cloud-based intelligence software provides brands tailored recommendations, with which they can optimize their product set-up and ad spend for the new “digital retail media” on Amazon. Brands, companies and agencies are shifting significant ad budgets from Google and Facebook to this new segment. The time couldn’t be better: eCommerce revenue in Europe increased by 29.1% in 2020, while on Amazon ad-supported revenue grew by 49% in the same year. 

Our eCommerce analytics hub is a genuine game-changer for companies that would like to efficiently work with Amazon data. We help brands optimize their business on Amazon. Our intelligent SaaS platform is able to decipher complex eCommerce patters and provide companies valuable insights and recommendations. There is significant interest among clients to better understand Amazon so that they can increase their revenue. Thanks to our investors, we will be able to more quickly accommodate the increasing demand among brands and to grow.

Andreas Kleofas, CEO and co-founder of emax digital, along with Dominik Pietrowski and Dimitri Dumonet

The Amazon and marketplace ecosystem is growing exponentially and continues to gain in relevance. emax digital is known for being a strong team of experienced, former Amazon managers and proven development experts who have optimally combined product features and market considerations. We are 100% convinced of their traction and vision.

Martin Möllmann, Investment Manager at High-Tech Gründerfonds

Digital Retail Media is the fastest-growing media segment at the moment. Amazon alone generated USD 16B in advertising revenue in 2020. 75% of all Amazon marketplace clients are simultaneously advertisers at Amazon. Thanks to the AI-driven emax digital platform and its smart reports, these clients receive in-depth analysis and insights on their campaigns and competitors.

Arndt Groth, digital expert, former president of the German Association for the Digital Economy (BVDW) and serial investor in startups

emax digital currently only servers Amazon and the focus is to remain on Amazon for the next 12 months, as the eCommerce behemoth is the most-important marketplace in Germany and Europe. Moving forward, however, the emax digital software will be rolled out to analyze platforms, such as Shopify, and marketplaces like Otto, Zalando and their international equivalents.

emax digital founders
Dominik Pietrowski, Andreas Kleofas and Dimitri Dumonet, founders of emax digital (from left to right)

About emax digital
emax digital GmbH is a software and technology company based in Munich, Germany. In 2018, Andreas Kleofas and Dominik Pietrowski founded the eCommerce analytics hub with its focus on Amazon analytics. In 2019, Dimitri Dumonet joined the team as Chief Developer. Together with their team of experts, they develop AI-drive solutions for brands and advertising companies aimed at optimizing their presence at the digital point of sale and at increasing revenue. The flagship product from emax digital is the smart SaaS platform that deciphers complex eCommerce patterns. In addition to the insights and recommendations the SaaS platform provides, the former Amazon employees also offer comprehensive strategic consulting services. emax digital is a member of Werk1, a startup incubator in Munich supported by the Bavarian Ministry of Economic Affairs, as well as alumni from Wayra, the accelerator behind Telefonica.

Media contact
Petra Rulsch PR / Strategische Kommunikation+
c/o Hogarth Worldwide
Große Bleichen 34
20453 Hamburg
Mobile: +49 160 944 944 23

About High-Tech Gründerfonds
High-Tech Gründerfonds (HTGF) is a seed investor that finances high-potential, tech-driven start-ups. With around EUR 900 million in total investment volume across three funds and an international network of partners, HTGF has already helped forge more than 600 start-ups since 2005. Driven by their expertise, entrepreneurial spirit and passion, its team of experienced investment managers and startup experts help guide the development of young companies. HTGF’s focus is on high-tech start-ups in the fields of digital tech, industrial technology, life sciences, chemistry and related business areas. To date, external investors have injected more than EUR 3 billion into the HTGF portfolio via more than 1,700 follow-on financing rounds. HTGF has also successfully sold interests in more than 120 companies.
Investors in this public-private partnership include the Federal Ministry For Economic Affairs and Energy, KfW Capital, and Fraunhofer-Gesellschaft e.V., as well as the companies ALTANA, BASF, BAYER, B.Braun, Boehringer Ingelheim, Robert Bosch, BÜFA, CEWE, Deutsche Bank, Deutsche Post DHL, Dräger, 1&1 AG, EVONIK, EWE AG, FOND OF, Haniel, Hettich, Knauf, Körber, LANXESS, media + more venture Beteiligungs GmbH & Co. KG, PHOENIX CONTACT, QIAGEN, RWE Generation SE, SAP, Schufa, Schwarz Gruppe, STIHL, Thüga, Vector Informatik, WACKER and Wilh. Werhahn KG.

Media contact
High-Tech Gründerfonds Management GmbH
Stefanie Grüter, Head of Marketing & Communications
T.: +49 228 82300 188

Contact Investors
High-Tech Gründerfonds Management GmbH
Martin Möllmann, Investment Manager
T.: +49 30 4036648 53

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