Million investment for marketing technology start-up Adtriba
April 7, 2021
High-Tech Gründerfonds (HTGF), Seed + Speed, Aschendorff Next, Lightfield Equity, IFH and business angel Jens Schumann jointly invest in the start-up for AI-supported marketing optimisation.
The SaaS company Adtriba has won two new investors within the next financing round, Carsten Maschmeyer’s seed + speed Ventures and Aschendorff Next GmbH. The existing investors Lightfield Equity, business angel Jens Schumann, High-Tech Gründerfonds and Innovationsstarter Fonds Hamburg (IFH) are also participating. In total, Adtriba receives a mid-seven-figure investment.
What Adtriba does
With its proprietary AI solution based on algorithmic models, Adtriba enables advertisers to holistically analyse, evaluate and optimise their marketing activities across all advertising channels. The software supports international clients in making decisions and planning their marketing strategies and budgets based on independent, fast and accurate data.
With the goal of making online marketing more data-driven, transparent and efficient, CEO János Moldvay and CTO Ludwig Ostrowski founded Adtriba in 2015. Both are experts in the fields of data science, data engineering and online marketing.
High-Tech Gründerfonds joined as an investor in 2016, followed by business angel Jens Schumann and IFH in 2018, and Lightfield Equity one year later.
In the past 5 years, numerous well-known customers such as Flixbus, DieZeit and Bringmeister have been acquired. In 2020, Adtriba recently won over further international customers in addition to Montblanc and Gerry Weber and tripled its staff from 5 to 15 employees. The new capital will be used to build on this growth.
The focus is on the strategic expansion of sales and the recruitment of qualified sales staff. On the product side, investments are also being made in personnel and development in order to expand technologies and respond to trends and market changes as well as to the range of individual customer needs in digital and offline marketing. Against this background, solutions that are also suitable for SMEs were already developed at the beginning of 2021. In this way, companies of all sizes can be supported in marketing optimisation in the future.
Even though marketing is becoming more and more complex and the walled gardens are trying to raise their walls higher and higher, progressive marketing managers are focusing on more transparency and are not satisfied with the silo solutions of the large ad platforms. Adtriba provides the necessary technologies and machine learning based solutions for this. We and our investors see enormous potential in offering modern marketing science methods and machine learning algorithms for neutral marketing evaluation and optimisation as SaaS.
János Moldvay, Adtriba Co-Founder and CEO
With its focus and expertise in the sales area, Adtriba has gained two strong partners in Seed + Speed and Aschendorff Next to successfully expand its sales activities.
Frank Reinecke, Investment Manager at High-Tech Gründerfonds
AdTriba was founded in November 2015 by János Moldvay and Ludwig Ostrowski and enables advertisers to optimise their online marketing based on data as a “single point of marketing truth”. The startup successfully completed the first batch of the next media accelerator by February 2016 and was able to acquire its first customers during this phase.
Janine Wispeler (Marketing Manager)
Phone: +49 172 69 131 48
About the investors
The new investors Seed + Speed and Aschendorff Next specialise in precisely these expansion targets.
seed + speed Ventures, founded by CEO Dr. h.c. Carsten Maschmeyer, is one of the best-known seed investors for B2B software start-ups in the DACH region. With its focus and expertise in the sales area, Adtriba has gained a strong partner in this VC to successfully expand sales.
Aschendorff NEXT GmbH invests in young companies with digital business models that have the power to fundamentally change value chains and markets and thus offer great growth prospects.
Supervisory Board, Founder, CEO, Advisory Board and Business Angel Jens Schumann has been committed to investments focused on digital innovation since the 1990s and continues to participate as a portfolio investor, as does Lightfield Equity.
About High-Tech Gründerfonds
High-Tech Gründerfonds (HTGF) is a seed investor that finances high-potential, tech-driven start-ups. With around EUR 900 million in total investment volume across three funds and an international network of partners, HTGF has already helped forge more than 600 start-ups since 2005. Driven by their expertise, entrepreneurial spirit and passion, its team of experienced investment managers and startup experts help guide the development of young companies. HTGF’s focus is on high-tech start-ups in the fields of digital tech, industrial technology, life sciences, chemistry and related business areas. To date, external investors have injected almost EUR 3 billion into the HTGF portfolio via more than 1,700 follow-on financing rounds. HTGF has also successfully sold interests in more than 120 companies.
Investors in this public-private partnership include the Federal Ministry For Economic Affairs and Energy, KfW Capital, and Fraunhofer-Gesellschaft e.V., as well as the companies ALTANA, BASF, BAYER, B.Braun, Boehringer Ingelheim, Robert Bosch, BÜFA, CEWE, Deutsche Bank, Deutsche Post DHL, Dräger, Drillisch AG, EVONIK, EWE AG, FOND OF, Haniel, Hettich, Knauf, Körber, LANXESS, media + more venture Beteiligungs GmbH & Co. KG, PHOENIX CONTACT, QIAGEN, RWE Generation SE, SAP, Schufa, Schwarz Gruppe, STIHL, Thüga, Vector Informatik, WACKER and Wilh. Werhahn KG.
High-Tech Gründerfonds Management GmbH
Stefanie Grüter, Head of Marketing & Communications
T.: +49228 – 82300 – 188
High-Tech Gründerfonds Management GmbH
Frank Kerim Reinecke, Senior Investment Manager
T.: +49 30 4036648 – 179