Further funding for Hamburg’s technology start-up: investors rely on the eCommerce Business Intelligence solution minubo

Kick-off into the next round: minubo, a Business Intelligence cloud solution specifically developed for online shops, has received a second seven-digit seed investment and makes great strides towards the USA. With the founding of the minubo Inc. in Boston, as well as the continuous development of the international partner-networks, the basis for a successful market entry is established.

With new capital and an expansion in the sales and development departments, the minubo team continues to position itself as a pioneer for intelligent data analysis in Germany and stands shortly before entering the US market: “We consistently invest in the internationalization of the company and the expansion of our partner-networks. We have won globally active partners in the USA and Great Britain with businesses such as Demandware and Brightpearl, who provide our analysis solution to a large customer base”, says minubo co-founder and CEO Lennard Stoever.

Backed by its international investor portfolio, the Hamburg technology start-up ventures to the east cost of the USA and opens its first office in Boston, Massachusetts. eCommerce pioneer Stephan Schambach, the lead investor of the current finance round, is confident: “With the new location in Boston, minubo now opens itself to US investors, who are accustomed to investing in young businesses. And because every online shop needs an analysis solution sooner or later, minubo is positioned just right in this large market.”

About minubo
minubo is a Business Intelligence as a Service solution particularly developed to meet online retailers’ specific analytics requirements. As ecommerce companies face rapid growth, the possibility of using terabytes of data and intense spikes in demand, they require a pioneering solution that can meet all of these challenges without imposing costly and complex IT demands. Having built up comprehensive eCommerce experience during their long-term work in the domain, the minubo team developed a solution that works as the central data hub for every online shop and creates transparency in the entire process between acquisition costs and sales margins. Thus, with comprehensive possibilities of analysis and reporting, the solution is the foundation for a data-driven optimization of all business processes: for better decisions on the basis of holistic best practice metrics.

About High-Tech Gruenderfonds
High-Tech Gruenderfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Energy, the KfW Banking Group, as well as strategic corporate investors including ALTANA, BASF, Bayer, B. Braun, Robert Bosch, CEWE, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, METRO, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 576 million under management in two funds (EUR 272 million HTGF I, EUR 304 million HTGF II).

High-Tech Gründerfonds Management GmbH
Marvin D. Andrä
Schlegelstraße 2
53113 Bonn
Phone: + 49 228 / 82 30 01-00
Fax: + 49 228 / 82 30 00-50