Zahnarzt-Helden receives seed investment for new processes in the dental market

Buying dental equipment as easy as shopping for shoes! With its independent online platform, the Bielefeld-based startup Zahnarzt-Helden does not only bring dental sales processes to the internet, but also fundamentally changes the way large dental equipment is purchased, used and technically serviced. High-Tech Gründerfonds (HTGF) is financing this innovation in partnership with the ‘Technologiefonds OWL’, managed by Enjoy Venture, and several business angels as part of a seed investment in the millions.

Purchasing dental equipment was previously only possible for dentists through dental retailers – in a time-consuming and non-transparent process. With Zahnarzt-Helden, dentists can now purchase large dental equipment such as dental units, X-ray equipment and intraoral scanners online at a fair price via In addition to classic financing options like leasing, the startup offers a new possibility of long-term renting which has long been common in other industries. This subscription model does not only work for dental equipment, but also for technical service, which is provided via a monthly fee.

Among other things, Zahnarzt-Helden will use the seed investment to build an online platform on which, for the first time, all the information necessary for purchasing a dental device is bundled and displayed independently. In addition, the existing service technician network of more than 80 partners will be further expanded and consolidated. „Not only do we change the way equipment is used, but we also put an end to nasty financial surprises that currently occur with technical service work. Our flat rate for technical support allows dentists to plan their costs”, Philip Pieper, co-founder & managing director of Zahnarzt-Helden, explains.

Maurice Kügler, Investment Manager beim HTGF: „Zahnarzt-Helden has the potential to disrupt the way dentists purchase their large dental equipment. The team‘s market success so far confirms this in an impressive manner.“ Stefan Bölte, Investment Manager at Technologiefonds OWL, adds: “The founding trio convinced us immediately. With the approach of Zahnarzt-Helden, an industry will be lastingly changed and dentists will benefit from the new market transparency”.

The company’s remarkable story began two years ago at the Founders Academy and the Founders Foundation’s Accelerator Program, Ostwestfalen’s entrepreneurial education hub. To date, more than 3,000 dentists have used the services of Zahnarzt-Helden proving the team around founder trio Carsten Janetzky, Philip Pieper and Martin Wertgen that it is on the right track with its mission to restructure the dental market.

About Zahnarzt-Helden GmbH

Zahnarzt-Helden GmbH, based in Bielefeld, was founded in December 2017 by Carsten Janetzky, Philip Pieper and Martin Wertgen and currently employs 20 people. The company’s goal is to reshape the dental market to become fairer and more transparent for dentists. An independent online platform enables dentists to quickly and easily obtain costly large-scale equipment for their practice. Zahnarzt-Helden are not only responsible for comprehensive product advice and the purchase of dental equipment, but also offer permanent technical services based on a monthly subscription.

Zahnarzt-Helden GmbH
Lea Feldkämper
Niederwall 1-3
33602 Bielefeld
T: +49 521 963 776 10

About High-Tech Gründerfonds (HTGF)

High-Tech Gründerfonds (HTGF) is a seed investor that finances high-potential, tech-driven startups. With EUR 895.5 million in total investment volume across three funds and an international network of partners, HTGF has already helped forge more than 540 startups since 2005. Driven by their expertise, entrepreneurial spirit and passion, its team of experienced investment managers and startup experts help guide the development of young companies. HTGF’s focus is on high-tech startups in a range of sectors, including software, media, internet, hardware, automation, health care, chemistry and life sciences.

To date, external investors have injected over EUR 2 billion into the HTGF portfolio via more than 1,400 follow-on financing rounds. HTGF has also successfully sold interests in more than 100 companies. Investors in this public-private partnership include the Federal Ministry For Economic Affairs and Energy, the KfW Capital, and Fraunhofer-Gesellschaft e.V., as well as the companies ALTANA, BASF, BAYER, B.Braun, Boehringer Ingelheim, Robert Bosch, BÜFA, CEWE, Deutsche Post DHL, Dräger, Drillisch AG, EVONIK, EWE AG, FOND OF, Haniel, Hettich, Knauf, Körber, LANXESS, media + more venture Beteiligungs GmbH & Co. KG, PHOENIX CONTACT, Postbank, QIAGEN, RWE Generation SE, SAP, Schufa, Schwarz Gruppe, STIHL, Thüga, Vector Informatik, WACKER and Wilh. Werhahn KG.

High-Tech Gründerfonds Management GmbH
Dr. Maurice Kügler, Investment Manager
Schlegelstraße 2
53113 Bonn
T: +49 228 82300-174

About Technologiefonds OWL

The technology fund OWL focuses in particular on start-ups in the IT and IoT sectors and on innovative business models with high market and scaling potential. The fund managed by EnjoyVenture has been on the market since 2017 as an early-stage investor with 5 investments. Initiated by the shareholders Sparkasse Paderborn-Detmold, NRW Bank, Phoenix Contact and Unity AG and supported by the EnjoyVenture fund management, the “it’s OWL” top cluster and the Technology Transfer and Start-up Centre of the University of Paderborn (TecUP), the OWL Technology Fund is able to invest up to EUR 1.5 million in one venture.

Technologiefonds OWL GmbH & Co. KG
Stefan Bölte, Investment Manager
Technologiepark 8
33100 Paderborn
T: +49 5251 604940



Notify of
Inline Feedbacks
View all comments