German startup convinces international investors: Seven-figure seed invest for eCommerce Business Intelligence solution minubo

minubo, the Cloud Business Intelligence solution for online shops kicks off with an international set of investors and a seven-figure seed invest: German well-known Business Angels like Alexander Bruehl, as well as Investment companies like High-Tech Gründerfond, Seedcamp Investments and US Investor Tola Capital have made their commitments.

As ecommerce companies face rapid growth, the possibility of using terabytes of data and intense spikes in demand, they require a solution that can meet all of these challenges without imposing costly and complex IT demands. minubo is such a pioneering solution that meets all of these needs, being the centralized data hub that provides visibility into the key metrics needed to run an ecommerce business. Delivered as a SaaS solution, it is ready to run within hours. This includes: automated reporting based on aggregated data, best practice metrics, detailed ad hoc analyses for a fine-tuned optimization of strategic and operational business processes.

“Small and medium sized online shops do not have IT resources, the budget nor the time to set up their own ecommerce analytics solution,” says Lennard Stoever, CEO. “We are filling this gap by offering minubo, as a service, which is up and running within a few hours and is specifically tailored to their online commerce needs.”

minubo was founded by a team of experienced ecommerce experts. As builders of custom ecom-merce solutions they are deeply familiar with the technical and business demands of online shops. Customer and business angel Dirk Graber (Founder and CEO of Mister Spex) says: “A key factor in working with the minubo team was our confidence in their deep expertise in developing ecommerce analytics. We see the value they have delivered to our business – over two percent in net margin per year – and the potential value they can deliver to other customers in the future.“

To ensure optimized scalability of the solution’s Data Warehouse, minubo makes use of the most recent data technologies to be found on the market, delivering analytics based on a platform that is powerful and which responds dynamically to shifts in demand. minubo also provides connectors to draw in data from multiple sources, offering insights combined from multiple tools and parts of the business.

“We continue to see rapid growth in the online retail market and the emergence of new players every day. minubo as a cloud ecommerce analytics solution addresses this enormous market potential”, adds eCommerce pioneer and minubo investor Stephan Schambach (Founder and Chairman, Demandware Inc.). “The nearly instant value of data insights that minubo provides directly to business users is vital to the success of growing of ecommerce companies.”

Stacey Giard (investor at Tola Capital, Seattle) explains what convinced her in particular: “We were impressed by the ecommerce expertise of the minubo team and the early wins that they achieved. We see the potential for the business to grow, as every online shop needs the ability to uncover hidden value that is within their data. minubo surfaces the metrics and KPIs in a great dashboard experience, while also providing the ability to dive deep into the data.”

minubo – smart metrics now
minubo is a Business Intelligence as a Service solution particularly developed to meet online retailers specific analytics requirements. As ecommerce companies face rapid growth, the possibility of using terabytes of data and intense spikes in demand, they require a pioneering solution that can meet all of these challenges without imposing costly and complex IT demands. Having built up comprehensive eCommerce experience during their long-term work in the domain, the minubo team developed a solution that works as the central data hub for every online shop and creates transparency in the entire process between acquisition costs and sales margins. Thus, the solution is the foundation for a data-driven optimization of all business processes: for better decisions on the basis of holistic best practice metrics.

For more information, visit

minubo Public Relations:
Michael vom Sondern
Deichstraße 48–50
20459 Hamburg

About High-Tech Gruenderfonds
High-Tech Gruenderfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Technology, the KfW Banking Group, as well as strategic corporate investors including ALTANA, BASF, B. Braun, Robert Bosch, CEWE Color, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, METRO, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 573.5 million under management in two funds (EUR 272 million HTGF I, EUR 301.5 million HTGF II).

High-Tech Gründerfonds Management GmbH
Marvin Andrä
Schlegelstraße 2
53113 Bonn
phone: +49 (228) 823 001-00
fax: +49 (228) 823 000-50



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