plista Exit

With thousands of premium websites and over 40 million monthly visitors in the DACH region alone, plista is one of the most successful recommendation and ad networks in the German-speaking market. The company has developed a high-quality recommendation technology, which is used for the delivery of personalized reader recommendations as well as for advertisements. The company, founded in 2008, provides services to partners across all of Europe from its Berlin headquarters.

Exit since Dec. 2013. Purchaser: GROUPM Germany GmbH.

Press releases

8. January 2014
Digital Advertising Specialist Becomes Key Part of Digital Portfolio of Companies GroupM, the world’s leading global media investment management operation, announced yesterday that it has agreed to acquire plista, a digital media specialist in Germany. The announcement was made jointly by Rudiger Wanck, GroupM Global Digital COO and Chief Digital Officer EMEA, and Dr. Dominik Matyka, co-founder and Managing Director of Corporation & Business Development at plista who were supported by Cor
20. August 2009
Funding assured – B2B business launched
plista has successfully closed a second round of financing and launches its B2B business for personalization- und targeting-services Agitating times for the Berlin-based startup plista GmbH ( Despite the sluggish economic environment, plista was able to secure yet another round of financing from the High-Tech Gründerfonds ( as well as DuMont Venture ( who, together with the existing investors, Draper Investment Company and the

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In portfolio

17. Jun 2009 – 27. Dec 2013