MEINPROSPEKT

By acquiring MeinProspekt, kaufDA expands its reach and offerings as the retail industry's leading advertising partner for local digital brochures in Germany. Today, consumer information portal kaufDA (www.kaufda.de) announced the acquisition of 100% of the shares of the Munich company MeinProspekt (www.meinprospekt.de). kaufDA, an enterprise of the Berlin-based Bonial International Group (www.bonial.com), thereby expands its leading position regarding mobile, location-based digital catalogs

The two media groups invest in a leading provider of digital business TheMediaLab has taken another up-and-coming company on board with its investment in the digital advertising experts at MeinProspekt. TheMediaLab, together with initial investors Mountain Super Angel and High-Tech Gründerfonds, invested a seven-digit sum in MeinProspekt. On the information portal meinprospekt.de, consumers can learn about the latest offers and deals of various brands and businesses. The classic daily new

High-Tech Gründerfonds invests in leading provider for digital mobile leaflet advertising. More than 500 million leaflets a week are distributed throughout Germany to advertise bargains and special offers; an unmanageable number for finding the best buys. Furthermore, there is a significant increase in the number of advertising leaflets distributed in the period leading up to Christmas. Yet this common marketing tool used by discount stores and retail chains is very costly and environmentall