founding team traide

About traide

Berlin-based startup traide was founded in 2021 by Leonie Althaus, Philipp Friebertshäuser and Hendrik Niemann. The team leverages the latest cloud and AI technologies to help companies meet their customs obligations and automate their customs processes. The company's SaaS solution handles product master data as well as purchasing and ordering processes and is suitable for companies of all sizes and industries.

Press releases

23. May 2024

This is how we did it – Episode 1 with Leonie Althaus from traide AI

The decision to found your own start-up is always a challenge. In our series “This is how we did it”, we speak to company founders from our portfolio who first experienced life as an entrepreneur during challenging times. They offer first-hand experience and valuable tips. Leonie Althaus, founder of traide AI, kicks off the series. Her start-up uses the latest cloud and AI technologies to support companies of all sizes and from all sectors in adhering to customs regulations and automatin
traide founders
29. August 2023

traide secures seven-figure funding to streamline customs processes for businesses using AI

Berlin, 29 August 2023 – Berlin-based AI startup traide has secured a seven-figure funding round led by High-Tech Gründerfonds (HTGF) with participation from Smart Infrastructure Ventures, Prequel Ventures and renowned angel investors including the founders of Taxdoo and Byrd. The capital will be used to further develop and scale the AI-based SaaS solution that enables companies of all sizes and industries to automate their customs processes. traide’s solution is a breath

Info & Contact

Leonie Althaus, CEO


traide AI GmbH
Torstraße 92
10119 Berlin

Dr. Maurice Kügler

Senior Investment Manager