Start-up Stories with Betterfront: delighting customers!

How can technology help venture capital firms make better investments? We explore this question in the latest edition of Start-up Stories, HTGF’s short video format. Our guest is Michel Geolier, co-founder and CEO of Betterfront. The Munich-based investment technology company offers a fundraising and data analytics platform that enables fund managers to attract, engage and retain institutional investors. In doing so, Betterfront is creating the largest secondary market platform for LP funds and bringing the seller and buyer markets in the industry closer together.

Before building his own company, Michel Geolier himself worked as an investment manager in a VC fund. To get the right and important information, he often had to scour multiple sources and databases. Spreadsheets and email were the two instruments at his disposal. But with the speed at which the investment industry works today, these tools can no longer keep up. That’s how the idea for Betterfront was born.

In the current issue of Start-up Stories, Michel tells us about his path to owning his own company. We learn how, as a young team, you manage to win and keep your first customers. How to place a new brand on the market and what tips he would like to give young founders.