adikteev Exit

Trademob is a leading technology company in Europe, specialized in mobile app marketing, and offers a full service for developers and publishers to effectively market their app and to grow and retarget their user base.

Trademob’s proprietary technologies allow advertisers to control and deliver effective mobile advertising campaigns worldwide to mobile end devices. It constantly invests in its own technology, and couples this with over 250 mobile ad networks, RTB exchanges and media partners to achieve sterling results.

The company offers developers and publishers the chance to market their app across the entire spectrum of the app’s lifecycle:

  •  Trademob provides professional services in many forms when it comes to launching an app and acquiring users. Developers and publishers can choose whether they want to see dramatic increases in their user numbers within just hours or gain users consistently in the mid to long run. Mobile app marketing is quick and easy to manage thanks to Trademob’s own technologies.
  •  In 2012, Trademob started to develop it’s own demand side platform (DSP) and was one of the first companies in Europe to offer a retargeting service for mobile apps. The DSP, coupled with highly developed cohorting and analysis tools, allows the company to retarget dormant app users, based on their previous activity within the app. Bespoke messages can be sent to users, resulting in higher engagement and a lower cost than acquiring new users.

Founded in 2010, the venture-backed company is headquartered in Berlin, Germany, servicing a multitude of international clients around the globe. The company’s investors include the High-Tech Gründerfond, Tengelmann Ventures and Kennet Partners.

Press releases

8. February 2017
Successful exit – Trademob becomes part of French ad-tech company Adikteev
French marketing platform acquires 100% stake in Berlin-based mobile DSP (programmatic demand-side platform) Trademob founder Mark Kamran remains Managing Director of Trademob and takes up a seat on Adikteev’s board Trademob GmbH has been acquired by Paris-based marketing specialist Adikteev. With its programmatic demand-side platform (DSP), Trademob enhances the French firm’s portfolio with a predictive engine and technology for dynamic creative optimisation (DCO). The Fre
7. November 2012
Mobile App Marketing Platform Trademob Raises $15 Million in Series B Funding Led by Kennet Partners
Trademob, the leading data-driven mobile app marketing platform, announced today a Series B investment of $15 million led by technology growth equity investor Kennet Partners. Kennet will invest $12.5 million, with additional funds coming from existing investors Tengelmann Ventures and High-Tech Gründerfonds. The financing will be used to fund Trademob’s continued global expansion and for further investment in its proprietary technology platform. Michael Elias, managing director at Kennet, an

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10115 Berlin

In portfolio

29. Aug 2011 – 09. Jan 2018


HTGF Manager

Jens Baumgärtner, Principal / Authorized Signatory