About Outfittery

PAUL SECRET Outfittery takes the pain out of shopping for men by providing the first personal shopping service for customers, who want to be dressed well, but hate shopping.

Press releases

12. August 2016

OUTFITTERY closes $22M funding round

German-based OUTFITTERY raises funding led by Octopus Ventures Europe‘s leading curated shopping service OUTFITTERY has raised $22 million in new funding. The backing comes from London and New York-based VC firm Octopus Ventures, which is leading the round, as well as the U-Start Club, an Italian group including some of the world’s most renowned fashion families. Existing investors Northzone Capital, Highland Europe, Holtzbrinck Ventures and Mangrove Capital Partners have also joined the
2. March 2015

HTGF portfolio company OUTFITTERY raises $20 million led by new investor Northzone

Outfittery is fundamentally changing the way men shop for clothes. Individually tailored personal service provides men with a great fashion look and a stress-free experience. As a pioneer and clear European leader of this disruptive model, Outfittery is delighted to announce that it has raised further capital from Spotify investor Northzone with significant participation from existing investors. Outfittery will use the investment to continue its geographic expansion and to further innovate the m
17. February 2014

OUTFITTERY raises 13 million EUR led by Highland Capital Partners Europe

Women-led start-up leader in cutting-edge online personal shopping site for men Outfittery, Europe’s leading curated shopping service, has raised EUR 13 million led by Highland Capital Partners Europe with participation from existing investors including Holtzbrinck Ventures, Mangrove Capital Partners, High-Tech Gründerfonds, RI Digital Ventures and VC fund Kreativwirtschaft managed by IBB Beteiligungsgesellschaft. Outfittery, founded by Anna Alex and Julia Bosch only two years ago, has tran
30. January 2013

New Investors for Outfittery.de

The expanding market leader in curated shopping Outfittery.de, the new e-commerce concept for men, has yet again gained notable investors for itself.  Mangrove Capital Partners, RI Digital Ventures as well as the VC fund Kreativwirtschaft managed by IBB Beteiligungsgesellschaft are amongst them, having invested in the budding company at the start of this year. Not only did Outfittery.de gain new investors, but existing venture capitalists such as Holtzbrinck Ventures and High-Tech Gründerfo
12. June 2012

Holtzbrinck Ventures and High-Tech Gründerfonds invest in men‘s fashion

Holtzbrinck Ventures and High-Tech Gründerfonds invest in Berlin-based ecommerce start-up PAUL SECRET (www.paulsecret.com). PAUL SECRET aims at taking the pain out of shopping for men. The start-up provides an innovative shopping alternative for the male customer where they are individually counselled and clothed by professional stylists. The team, which founded the company in early 2012, is already handling hundreds of happy customers. „As an e-commerce investor we see great potential in thi

Info & Contact

Julia Bösch


Leuschnerdamm 31
10999 Berlin

In portfolio

10. Apr 2012



Martin Möllmann

Senior Investment Manager