Bridging Worlds: How Corporates and Startups Drive Innovation Together – A Conversation with Jens Busse 

Innovation needs fresh ideas and the courage to change. For established companies, staying ahead means tapping into new thinking and agility — and startups bring exactly that. But how can large organizations and young companies work together effectively? 

Jens Busse, Investment Director at Evonik Venture Capital, explains how partnerships with startups succeed, what both sides gain, and how to tackle common challenges. 

Why do you think closer cooperation between established companies and startups is essential for sustainable growth?

Close collaboration between established companies and startups promotes synergies that increase innovation and flexibility. Startups bring fresh ideas and technologies to the table, while established companies have resources and market knowledge. This combination enables faster market launches and better adaptation to market changes.

What are the specific benefits for companies that invest in or collaborate with start-ups?

Companies benefit from access to innovation, expansion of their product portfolio, market share gains, and an improved innovation culture. They can also minimize risks by testing new technologies without bearing the full risk of their own developments.

What challenges arise when integrating start-up innovations into existing corporate structures, and how can these be overcome?

Challenges include cultural differences, complex processes, and technological incompatibilities. These can be overcome through open communication, agile methods, and early development of shared technical infrastructures. Clear strategies for resource allocation are also crucial.