Stuttgart Startup SE.M.LABS raises 780.000€ in seed round in order to bring breath of fresh air into the leasing market: Pay per use 4.0!

The High-Tech Gründerfonds (HTGF) invests in cooperation with the MBG and a private angel investor into the Stuttgart based software as a service provider SE.M.LABS. Marius Merle (CEO), Svend Erik Wendt (COO) und Daniel Schniepp (CTO) come from the leasing and banking industry.

The software forms the link between capital goods and the billing of the financial service. By universal interfaces different goods and systems can be interconnected. With their software their customers can reduce their internal expenditures to a minimum and concentrate on their core business. Through their solution, they enable their customers to enter new markets such as pay per use financing models, Share-Economy and telemetry-driven business models.

„With this offered solution, SE.M.LABS enables the costumer to enter new markets. E.g. usage based financing, share-economy and telemetry driven business models. SaaS-solutions are a novelty in the German leasing-market and have great potential for scaling internationally,” states Dr. Tanja Emmerling the HTGF-investment.

“The customer benefits of the specially developed solution „Pay per use 4.0” are clearly visible. We believe in the extensive potential of SE.M.LABS and the highly motivated team of founders behind it, “adds Steffen Gasior by MBG.

Because of persistently stagnant investments of industrial corporations and with regard to the new leasing accounting standard IFRS16, new investment incentives must be created in order to generate growth. In times of low interest rates, more and more customers choose to buy instead of leasing. In order to to bring fresh air into the leasing market, SE.M.LABS relies on “Pay per use 4.0” and offers leasing companies the opportunity to its customers to lease capital goods based on usage. This creates new investment incentives without deteriorating the liquidity of the lessee, the lessor can distinguish himself from the competition and set new impulses.

„SE.M.LABS is more than a software as a service provider for pay per use models. With our broad partner network and over 10 years of expertise in the financial industry, we offer a full service range in the area of consumption-based financing and insurance models,“ says Marius Merle (CEO & Founder).

SE.M.LABS is a young company which was founded by Svend Erik Wendt and Marius Merle in Stuttgart in July, 2015. Daniel Schniepp complements the team with his technical expertise and his startup experience as Co-Founder and CTO.

They already count one of Germany’s largest and most innovative leasing companies to their customers.

For more information, please visit:

Press contact:
Svend Erik Wendt
Im Oberen Kienle 96
70184 Stuttgart
Telefon: 0152/ 3190 1591

About MBG Mittelständische Beteiligungsgesellschaft Baden-Württemberg GmbH
The MBG invests across industries in small and medium enterprises based in Baden-Württemberg. The investment amounts ranging from € 25,000 to € 2.5 million. The MBG provides seed investments, start-up financing and growth financing to established companies. MBG is a publicly funded investment company. It works closely with the Bürgschaftsbank Baden-Württemberg GmbH together and is supported by the state of Baden-Württemberg and the federal government.

About Seedfonds BW
The Seedfonds BW invests together with the High-Tech Gründerfonds in young technology companies based in Baden-Württemberg in the early start-up or seed stage. The investors of Seedfonds BW are next to the Land Baden-Württemberg (Ministry of Finance and Economy), L-Bank, LBBW Venture Capital GmbH and MBG Mittelständische Beteiligungsgesellschaft Baden-Württemberg GmbH.

MBG Mittelständische Beteiligungs-
gesellschaft Baden-Württemberg GmbH
Steffen Gasior
Werastraße 15-17
70182 Stuttgart
Tel.: ‪+49 711 1645-773

About High-Tech Gründerfonds
High-Tech Gründerfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gründerfonds invests EUR 600,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Energy, the KfW Banking Group, as well as strategic corporate investors including ALTANA, BASF, Bayer, B. Braun, Robert Bosch, CEWE, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, METRO, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gründerfonds has about EUR 576 million under management in two funds (EUR 272 million HTGF I, EUR 304 million HTGF II).

High-Tech Gründerfonds Management GmbH
Dr. Tanja Emmerling
Schlegelstraße 2
53113 Bonn
Tel: + 49 228 82300–164
E-Mail: w