High-Tech Gruenderfonds and MBG Baden-Wuerttemberg invest in virtual reality

With its innovative Roomglasses, ImmerSight, the technology-based startup from Ulm, obtains seed financing from High-Tech Gruenderfonds and MBG Baden-Wuerttemberg. ImmerSight will use the funds for business growth, thus establishing itself in the market sector of bathroom sales.

The ImmerSight team formed 2012 at the Ulm University and invented the Roomglassess – a technology for virtual reality. The Roomglasses enable the user to totally immerge in virtual spaces thus creating an almost real experience. In 2012, the graduates were already awarded a prize for their idea to use this technology for the presentation and sale of space planning concepts. The Federal Ministry of Economics rewarded the team with the first prize of the startup competition “IKT Innovativ”.

The most interesting feature is the possibility to see, in the planning phase, what a bathroom will look like upon completion before the work has even started. In 2013, ImmerSight started out with its first customers in the sector of bathroom sales and since then numerous bathroom salespersons have been successfully using the technology on a daily basis.

This concept also convinced High-Tech Gruenderfonds (HTGF) and the Mittelstaendische Beteiligungsgesellschaft Baden-Wuerttemberg (MBG BW). They jointly invested a medium-sized six digit sum into ImmerSight GmbH. ImmerSight will use the capital for business growth and firmly establish virtual reality technology in the sector of bathroom sales.

Dr. Torsten Loeffler, investment manager at HTGF, about the investment: ” ImmerSight managed to create a high additional value for the customer by making state-of-the-art virtual reality technology available to the average consumer.”

“With the Roomglasses, the ImmerSight team positions itself in a highly attractive future market. Making spaces accessible and experienceable before they actually exist is definitely highly beneficial,” says Steffen

Gasior, investment manager at MBG Baden-Wuerttemberg.

Further information, photos and documents about ImmerSight:

About MBG Mittelstaendische Beteiligungsgesellschaft Baden-Wuerttemberg GmbH
MBG makes intersectoral investments in small and medium sized businesses based in Baden-Wuerttemberg. The investment amounts range from € 25,000 to € 2.5 million. MBG offers seed investments, startup financing and growth financing for established businesses.

MBG is a publicly supported investment company. It works closely with the Buergschaftsbank Baden-Wuerttemberg GmbH and is backed by the federal Land Baden-Wuerttemberg and the federal government.

About Seedfonds BW
Seedfonds BW invests jointly with High-Tech Gruenderfonds in young technology startups based in Baden-Wuerttemberg in the early days of foundation or seed stage. Apart from the federal Land Baden-Wuerttemberg (Ministry of Economy and Finance), the investors of Seedfonds BW are the L-Bank, LBBW Venture Capital GmbH and MBG Mittelstaendische Beteiligungsgesellschaft Baden-Wuerttemberg GmbH.

About High-Tech Gruenderfonds
High-Tech Gruenderfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Energy, the KfW Banking Group, as well as strategic corporate investors including ALTANA, BASF, Bayer, B. Braun, Robert Bosch, CEWE, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, METRO, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 576 million under management in two funds (EUR 272 million HTGF I, EUR 304 million HTGF II).

High-Tech Gründerfonds Management GmbH
Dr. Torsten Löffler
Schlegelstraße 2
53113 Bonn
Phone: + 49 228 / 82 30 01-00
Fax: + 49 228 / 82 30 00-5


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