From the sandpit to product-market fit: Instagrid features in HTGF Start-up Stories

How do I find product-market fit? How do you find the right idea to start a business? And why is it so important to design a prototype early on? These are just some of the many questions that Andreas Sedlmayr, one of Instagrid’s founders, has got the answers to. In our brand-new series of short video clips, called Start-up Stories, we ask the founders of our portfolio companies to share some important tips and insights directly from the world of business.

Instagrid specialises in high-performance mobile battery systems for professional applications. It helps its customers gain access to clean energy wherever they may be – allowing them to wave goodbye to dirty old combustion generators and all the pollution they cause. Founded in 2018, the company is seen as one of the climate tech sector’s rising stars. As recently as February, the Ludwigshafen-based start-up secured around €29 million in Series B financing. High-Tech Gründerfonds has been on board since practically day one. Instagrid offers a blueprint for how companies can swiftly and successfully ready a sustainable product for market launch while embracing a hands-on mentality.

Andreas is the perfect guest to kick off our series of quick-fire questions. He takes us back to a time when the company was still in its infancy. And he tells us why, believe it or not, his children’s sandpit played a key role in product development.

Watch the video to hear the do’s and don’ts that he really wants to share as you look to find your product-market fit.

Enjoy the video!