Series A Financing: POSpulse receives seven-digit investment
- Intermedia and Mobile Ventures invest in POSpulse
- Further growth to be boosted by international expansion and enhancement of analytics platform
- POSpulse gathers shopper insights via smartphone in the stationary retail sector
The point of sale analytics provider POSpulse (www.pospulse.com) once again attracts new investors: The young Berlin startup receives a seven-digit investment in a Series A financing round. Among the investors are Medien Union GmbH, one of Germany’s leading media companies, cellular provider Drillisch AG and further business angels. In 2014, POSpulse already acquired financing by the biggest German early-stage investor High-Tech-Gründerfonds. Originally, the startup was founded under the umbrella of etventure.
The holding company Medien Union that operates within the area of specialist media, retail and online/mobile services is investing through its subsidiary Intermedia GmbH. Drillisch AG is getting on board with their venture capital company Mobile Ventures GmbH. Besides being present in the home markets Germany, Austria and Switzerland, the financing will enable product launches on an international scale, in 2016. Furthermore, the company owned market research and analytics tool will be enhanced.
Real time market research at the point of sale
Consumer goods manufacturers and retailers have to know their customers in order to address them successfully during the buying process. With its innovative concept POSpulse analyzes shopper insights at the point of sale. Hereby, consumer perceptions and shopping behavior are gathered in real time through the mobile app ShopScout. Afterwards this information is translated into easily comprehensible implications for industry and retail decision-makers.
„As a venture capital company we are always searching for innovative and sustainable business models. The app-based analytics technology of POSpulse provides retailers and producers with completely new insights regarding the buying behavior of their customers and allows transparency which otherwise can only be accomplished in ecommerce. This approach and its results has convinced us as an investor,” explains Juliane Hahn, Investment Manager at Mobile Ventures.
In addition, Dominic Blank, Founder and CEO of POSpulse, outlines: „We are very happy to have found well-known investors that once again confirm our mission. This financing represents an important foundation for our future sustainable business development. Thanks to the newly acquired capital our analytics tool will be even more efficient and intuitive for customers, leading to maximized revenue for them at the point of sale. Already today we are faster, more flexible and transparent than established market research institutes”.
POSpulse is the leading provider of crowd-based data collection and analysis of point of sale activities of retailers and consumer goods manufacturers in Europe. More than 10.000 scouts generate data and fotos from the point of sale on behalf of POSpulse. The data collection about real consumers provide retailers and producers of FMCGs with real time feedback about the shopping experience on location, e.g. the product placement, secondary placements or competitive insights. POSpulse started operating on the 1st of January 2014 and quickly gained traction with clients like Procter & Gamble, Beiersdorf, Osram, SAB Miller and tegut. The company’s headquarters is in Berlin. Current investors are etventure and the High-Tech Gründerfonds.
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About High-Tech Gründerfonds
High-Tech Gruenderfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 600,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Energy, the KfW Banking Group, as well as strategic corporate investors including ALTANA, BASF, Bayer, B. Braun, Robert Bosch, CEWE, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, METRO, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 576 million under management in two funds (EUR 272 million HTGF I, EUR 304 million HTGF II).