Key-Work Consulting & eyefactive launch Strategic Partnership in Unified Commerce

Key-Work and eyefactive enter into a strategic partnership. The common goal is technological innovation and digital customer experiences at the POS.

eyefactive GmbH, a Hamburg-based pioneer in interactive signage touchscreen solutions, announces a strategic investment by Key-Work Consulting GmbH, a data-driven analytics expert from Karlsruhe, Germany. Petra Wotring, managing director at Key-Work, acquires the shares previously held by High-Tech Gründerfonds. Together, Key-Work and eyefactive want to set new standards in the field of innovative retail technologies and unified commerce. The partnership combines state-of-the-art touchscreen innovations with data-driven services to optimize the customer experience and make informed decisions.

• eyefactive GmbH receives strategic investment from Key-Work Consulting GmbH
• Petra Wotring, managing director at Key-Work Consulting, acquires High-Tech Gründerfonds’ shares in eyefactive
• The collaboration combines interactive touchscreen solutions with advanced data driven services.
• Both companies aim to redefine the customer experience and business insights at the POS.
• Investment unlocks growth opportunities and innovation potential for both companies.

Based in Karlsruhe, Germany, Key-Work Consulting is renowned for its expertise in digital transformation, decision intelligence and retail media. This strategic move sees Petra Wotring acquiring the shares of eyefactive’s previous investor, High-Tech Gründerfonds, headquartered in Bonn.

The partnership marks a significant milestone for eyefactive as it aligns with Key-Work Consulting to deliver unparalleled smart retail solutions. By combining eyefactive’s interactive signage software platform with Key-Work’s powerful data driven services, the collaboration aims to create a comprehensive suite of tools and services that empower companies to enhance customer engagement, optimize operations, and extract actionable insights from data, especially at the point of sale.

“This partnership represents an exciting new chapter for eyefactive. Together with Key-Work Consulting, we are excited to redefine what’s possible in the retail tech space,” say co-founders and CEO’s at eyefactive, Johannes Ryks and Matthias Woggon. “Our combined expertise enables us to provide innovative, data-driven solutions that meet the evolving needs of global retailers.”

Key-Work Consulting’s decision to invest in eyefactive reflects its commitment to advancing technology-driven solutions.

“eyefactive’s interactive signage innovations complement our data driven service perfectly,” says Petra Wotring, Managing Director at Key-Work Consulting. “Together, we’re not just delivering products – we’re shaping the future of smart retail technologies.”

With this strategic collaboration, both companies aim to expand their footprint in the international market, solidifying their position as pioneers in smart retail technology and digital services. The combined solutions promise to deliver not only enhanced customer experiences but also measurable ROI for businesses adopting the technology.

High-Tech Gründerfonds also expressed satisfaction with the transition.

“We are happy to see one of our former portfolio companies now being handed over to a fruitful strategic investor. This collaboration will help scale eyefactive’s business to new heights,” says Jens Baumgärtner, Investment Manager and Principal at High-Tech Gründerfonds.