Deep tech startup Samp raises €6M to speed up the deployment of its digital twin solution for sensitive industrial sites

Paris, 16 September 2024 — Samp, the first AI-generated digital twin solution that establishes a constant understanding of sensitive industrial sites in a matter of days, announced the closing of a 6M euro fundraising round. This strategic capital injection from tech investors Promus Ventures and Kvanted will allow the company to scale up and deploy its innovative “Shared Reality” solution internationally.

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A startup at the heart of the 4.0 industrial revolution

Founded in 2019 by Shivani Shah (ex-CEA) and Laurent Bourgouin (ex-Dassault Systèmes), Samp has already established itself as a critical reference in the deep tech sector. Its mission is clear: to help industrial sites adapt to the growing imperatives of sustainability, safety, and staff shortages.

Samp is revolutionising the management and maintenance of sensitive industrial infrastructures by creating the fastest and most pragmatic digital twins on the market. Shared Reality enables constant asset monitoring, thereby reducing risks and improving the safety and operational efficiency of inspection, maintenance, and construction sites.

Cutting-edge technology serving existing industrial sites

For four years, Samp has been developing a patented AI and 3D streaming technology to generate digital twins and optimise the management of existing industrial infrastructures.

By integrating image captures from industrial sites, these digital twins offer a global and precise 3D vision of the state of infrastructures, allowing teams and stakeholders to make informed decisions before any inspection, maintenance, or modification.

Samp’s technology allows for fast and constant 3D modelling and contextualising of the technical data (diagrams, plans, characteristics) of the equipment to be maintained or repaired. Industry leaders like Engie, SUEZ, VEOLIA, Teréga (strategic natural gas storage), Trapil, and SFDM (oil pipeline networks) have already implemented Samp’s solutions.

“Our ‘Shared Reality’ solution accelerates and improves the reliability of these sites’ transition towards sustainable production. Our ambition is to become the key solution allowing industrial players to face today’s colossal challenges in terms of security, resilience, and the environment,” declares Laurent Bourgouin, CEO of Samp.

Fundraising to further develop and expand internationally

The round was led by Promus Ventures, a US venture capital firm focused on deep tech investments that is also present in Europe. “We are excited to partner with the team at Samp and support their mission to become the operating system of Industry 4.0. By combining artificial intelligence with technical documentation and 3D data, Samp’s Shared Reality platform significantly enhances operators’ operational efficiency and accuracy, particularly in the water and energy sectors. We look forward to supporting them in this next growth phase,” said Jeremy Teboul, Vice President at Promus Ventures.

Other investors include Kvanted, a Northern European venture capital firm focused on industrial technology. The capital will allow Samp to establish its leadership among companies using “intelligent 3D scans” as a single source of industrial truth.

Present in over 150 industrial sites in France, Samp has demonstrated its maturity and aims to become the reference method for faster, simpler, and safer monitoring of industrial assets. The company solves the challenges of obsolete documentation and knowledge loss,
incompatible with the urgent needs for industrial site modernisation.

The capital raised will help to:

• meet the growing demand by developing the sales team in France and Europe,
• continue R&D to stay at the forefront of AI and 3D developments, with an ambitious product roadmap, and
• prepare for international expansion outside Europe.

“This fundraising marks a crucial step in our development,” explains Laurent Bourgouin. “We are delighted to be able to count on our investors’ support to realise our vision: transforming industrial sites around the world with our real-time updateable digital twins and contributing to a safer, more efficient, and more sustainable industry.”

About Samp
Samp is a deeptech company that accelerates the transformation and decarbonization of industrial sites thanks to a digital twin of facilities, generated in just a few days directly from the field. Their web-based “Shared Reality” solution reconciles 3D scans of sites with technical documentation (schematics, inventories, drawings) that is often incomplete and rarely up to date. This patented solution, based on Artificial Intelligence and 3D streaming, brings simplicity and efficiency to the modernization and maintenance of industrial sites.

About Promus Ventures
Founded in 2012, Promus Ventures invests in early-stage deeptech startups solving complex problems to advance everyday lives worldwide. From offices in Chicago, San Francisco, and Luxembourg, Promus Ventures has invested in over 100 early-stage startups in the US, Europe, and New Zealand. Some of Promus Ventures’ leading portfolio investments include Rocket Lab (Nasdaq: RKLB), Whoop, Spire (NYSE: SPIR), Mapbox, ICEYE, Bellabeat, Swift Navigation, AngelList, Gauss Surgical, Figure Eight, Halter, Mytra, The Exploration Company, and numerous others.

About Kvanted
Kvanted is an early-stage investor with a unique focus on industrial technology. Founded and headquartered in Helsinki, Kvanted invests in Northern European early-stage companies building new software and hardware solutions to disrupt the industrial value chain and shape society for the better. Kvanted’s investment philosophy is rooted in accelerating industrial decarbonization and digital transformation. With their first fund of €70 million, raised in 2023, Kvanted is the first pure-play industrial technology investor in the Nordic region. The founding partners of Kvanted are Eerik Paasikivi, Maria Wasastjerna, and Axel Ahlström.

About HTGF – High-Tech Gründerfonds 
HTGF is one of the leading and most active early-stage investors in Germany and Europe, financing start-ups in the fields of Deep Tech, Industrial Tech, Climate Tech, Digital Tech, Life Sciences and Chemistry. With its experienced investment team, HTGF supports start-ups in all phases of their development into international market leaders. HTGF invests in pre-seed and seed phases and can participate significantly in later-stage financing rounds. Across its funds, HTGF has over 2 billion euros under management. Since its inception in 2005, HTGF has financed more than 750 start-ups and successfully sold shares in more than 180 companies.  
Fund investors in the public-private partnership include the German Federal Ministry for Economic Affairs and Climate Action, KfW Capital and 45 companies.  
For more information, please visit HTGF.de or follow us on LinkedIn.   

Media contact 
High-Tech Gründerfonds Management GmbH 
Tobias Jacob, Senior Marketing & Communications Manager
T.: +49 228 – 82300 – 121
t.jacob@htgf.de