Simplaex is an artificial intelligence company with a focus on online marketing. Our mission is to solve hard problems across the digital landscape by teaching machines to see and understand the complex web of relationships, eventually connecting the advertiser with the audience.

With over 10 years of experience, Simplaex has become proficient at extracting value from the varying paths and touchpoints between the demand- and supply side of the advertising industry. We use our proprietary AI to create a new kind of transparency and control to reduce waste and complexity and to deliver ROI benefits across the full programmatic spectrum.

Press releases

27. May 2021

Full speed ahead in the same boat – A talk about Simplaex and Numaferm’s cooperation

Let’s be honest, for a seed investor like HTGF, it’s great when portfolio companies connect and then go on to work together. And that’s exactly what happened with digital agency Ogno, a product of Simplaex, and life sciences company Numaferm. We sat down for a chat with Simplaex co-founder and head Jeff van Ede, his marketing colleague Jesse Bondar, and Christian Schwarz, CEO and co-founder of Numaferm. It resulted in an honest talk about trust, collaboration and how an investor c
3. April 2012
Target Partners and High-Tech Gründerfonds invest in GameGenetics
Series-A financing for distributor of free-to-play online games supports expansion into the UK and US markets Munich-based venture capital firm Target Partners (, in collaboration with High Tech Gründerfonds (HTGF) and Estag Capital, has taken a financial stake in GameGenetics (, as part of a series-A financing round. The financial investment is in the seven-digit Euro figure, and will support the Berlin-based aggregator and distributor of free-to-

Info & Contact

Jeffry van Ede


Klosterstraße 62
10179 Berlin

In portfolio

14. Apr 2009

HTGF Manager

Axel Nitsch, Principal / Authorized Signatory