Implisense offers a solution for lead generation as well as cross- and upselling for B2B marketing and sales. Their self-developed company index, which is kept up-to-date on a day-to-day basis and stores information about several million companies in Germany is the foundation of their solution. Users can obtain access to this index via a Web-based interface and perform their own customer and market analysis. The solution can compute a target profile based on examples of a user’s existing customers. With the help of this profile the solution can recommend new potential customers as well as cross- and upselling opportunities immediately.
Dr. Andreas Schäfer
vormals im Business Development für Big Data Analytics bei Fraunhofer
vormals wissenschaftlicher Mitarbeiter im Forschungsprogramm THESEUS
Dr. André Bergholz
vormals wissenschaftlicher Mitarbeiter im Forschungsprogramm THESEUS, Postdoc Stanford
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