About Asana Rebel

„Asana Rebel is a young and growing startup committed to creating highly engaging health and fitness experiences. Our app offers a variety of yoga-inspired fitness programs crafted by experts for users of all levels, in 6 different languages worldwide. This approach to fitness is moving a huge community and is helping to shape a whole new industry. And that is just the start, as we keep exploring new ways to build positive impact on people’s lives.”

Press releases

5. September 2018

Asana Rebel raises over $17M in Series B round led by Greycroft and e.ventures to become the leading destination for Health & Fitness enthusiasts

The German Health & Fitness startup Asana Rebel has closed over $17M in a Series B financing round led by Greycroft Partners and e.ventures with participation from seed investor High-Tech Gründerfonds, La Famiglia and business angel Florian Huber besides other existing investors. The company is going to use the capital for further internationalization, as co-founder Pascal Klein explained today in Berlin. Co-founder Pascal Klein: “The concept of Yoga Inspired Fitness hits a nerve. Within
17. March 2016

Yoga hits the digital opportunities of the 21st century

High-Tech Gründerfonds invests together with private investors in a new modern life yoga app Asana Yoga, which was founded in 2015 today announced the seed financing from High-Tech Gründerfonds (HTGF) and other experienced seed investors including Astutia Ventures, Florian Huber, Jeannette Fürstenberg and Sebastian Johnston. The Asana Yoga package includes: Yoga e-commerce as well as an extensive online magazine and is extended by the Asana Rebel Yoga app from March. The first milestone

Info & Contact

Pascal Klein


Dessauerstraße 28/29
10407 Berlin

In portfolio

28. Dec 2015

Dr. Maurice Kügler

Senior Investment Manager