Online Fundraising made easy: Altruja supports Non-Profits EU-wide

Trend market Online donations: Growth capital for Altruja to its third anniversary

Social Fundraising made easy! That is already the slogan and mission of Nicolas Reis, Andreas Jagdhuber und Stefan Grothkopp for three years now. In March 2010 the three entrepreneurs founded Altruja GmbH. With new growth capital Altruja widens its business activities and expands to the international donation markets. The company supports with their innovative online-fundraising tools non-profit organizations, political parties, universities, foundations and sport clubs by increasing the donations of these customers via the internet.

Also, the investors of Altruja expect big growth potential by more internationalized business activities. That is why, the investors of the first financing round High Tech Gründerfonds, Bayern Kapital, Extorel, 5 K Investment of Dr. Hellmut Kirchner and Dr. Manfred Ferber participate jointly in the second round financing. In addition, both new investores HP Capital and MUN-IC are convinced of Altrujas growth potential. “The Altruja team has achieved important milestones during the last three years. We are pleased to support the management to continue this way and to develop the company and the market further“, explains Oliver Jaus of MUN-IC.

More than 300 customers from Germany, Austria, Switzerland, Italy, UK and Sweden already use Altruja online-donation tools to fundraise donations on their websites. „Due to our very good positioning in der DACH region we are going to expand in other European fundraising markets as well.” explains Andreas Jagdhuber, CFO and COO of Altruja GmbH.

By the end of 2014 the online-fundraisign experts have additional ambitious goals:“ During the next two years we will develop new customer segments like political parties, sport clubs and universities“, explains Andreas Jagdhuber. This goal will be achievable considering that the young company won the German Fundraising Price for the best innovation in 2012.

In 2010 Altruja started ist mission to make online donation processes more effective and target group-oriented. Compared to traditional fundraising methods like post-mailing, online fundraising has cost advantages and helps Non-Profits to target younger donors. The Altruja team with its 10 employees offers different online-fundraising tools like peer-to-peer fundraising, corporate giving campaigns of firms, and for charity events as well as workshops in online-fundraising.

About ALTRUJA GMBH (Germany, Munich)
Altruja GmbH, founded in March 2010, provides social fundraising software that can easily and quickly be integrated into any website. Using this software and Web 2.0, aid organizations and other fundraising institutions like universities, associations, schools, political initiatives etc. can reach new contributors and thereby exponentially increase the amount of funds they raise. Fully in line with the concept of social media, Altruja’s software is based on the viral relationship marketing effect. This makes signing up new contributors significantly more cost effective and donation processing more efficient. Further information is available at

PRESS Contact
Altruja GmbH
Landsberger Str. 183
80678 München
Phone: +49 (0)89 700 9619-0

About Bayern Kapital
Bayern Kapital GmbH was created in 1995 at the initiative of the Bavarian state government in the framework of the “Bavarian Future Offensive” in order to provide equity capital to young, innovative Bavarian companies in particular. Bayern Kapital has previously invested around €180 million in more than 220 innovative high-tech companies. Currently, Bayern Kapital has a total fund volume of around €200 million at its disposal. Further information is available at

MUN-IC was founded in 2012 as an active investor in start-up companies. MUN-IC invests smart money with the aim to actively support start-ups and provide coaching. MUN-IC focuses on companies with technology focus at early stage usually before the first institutional investment round. Behind MUN-IC is a group of engaging business angel investors and a wide partnership network to provide financing and more. For more information please visit

About High-Tech Gruenderfonds
High-Tech Gruenderfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Technology, the KfW Banking Group, as well as strategic corporate investors including ALTANA, BASF, B. Braun, Robert Bosch, CEWE Color, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, METRO, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 573.5 million under management in two funds (EUR 272 million HTGF I, EUR 301.5 million HTGF II).

Press Contact:
Stefanie Zillikens
Marketing & Communications Manager
High-Tech Gründerfonds Management GmbH
Schlegelstraße 2
53113 Bonn
Tel.: + 49 228 823001-07


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