KUKIMI secures seven-figure investment
Innovative diet program raises capital from existing investors as well as new partners
Losing weight no longer has to be associated with sacrificing good taste or flavour. KUKIMI aims to fill the gap between convenience and health. The start-up delivers fresh and tasty ready-to-eat diet meals. Convinced by the concept, investors, like the founders themselves, the High-Tech Gründerfonds (HTGF), seedcamp and existing partners like Atlantic Labs, Valessa Tech and NewBorn Capital invest a seven-digit number in the innovative nutrition program.
Already after entering KUKIMI’s office at Rosenthaler Street, one can feel the vibe and energy that the team radiates. This for sure is one of the major reasons why a lot has happened since KUKIMI appeared on the convenience food market in the beginning of the year. The Berlin-based start-up delivers fresh and tasty ready-to-eat meals all throughout Germany. In order to guarantee maximum taste and the best consistency for the ingredients, KUKIMI opts for the sous-vide technique. This vacuum-cooking process has so far only been used in the industry and high-end restaurants. It allows the preparation and preservation of foods with without using any additives or preservatives. On the KUKIMI website the customer can choose between a variety of over 20 sous-vide cooked meals, including vegetarian and vegan options. In the following months a Paleo as well as a fitness line will be launched. Current market figures show that innovative diet programs like KUKIMI are more than relevant at the moment. 48 per cent of men and 31 per cent of women are currently obese in Germany, and the figures have significantly risen in the last years.
HTGF is reacting to these trends and therefore is investing a great deal of money in the company. On board with HTGF and KUKIMI are both founders, Laurent Kaestli and Daniel Verst but also other former investors, like Atlantic Labs, Valessa Tech, NewBorn Capital and seedcamp. “KUKIMI convinces with its convenient and high-quality nutritional concept. KUKIMI is a pioneer in the sous-vide end consumer market.” says Chiara Sommer, Investment Manager at High-Tech Gründerfonds.
The seven-digit figure gained in the seed financing round, will be used to expand the company geographically, to continuously develop the product and to enhance the marketing strategy. “Our concept is innovative. Right now we focus on diet products and the respective customers. In the long-term we can also imagine to expand in a new direction based on our three core qualities: freshness, taste and convenience.” forecasts Daniel Verst, one of the KUKIMI founders.
Searching for recipes, buying groceries and cooking can be very time consuming. On average Germans spend six hours per day on the preparation and the cooking of their food. KUKIMI addresses this very point and delivers fresh and tasty ready-to-eat meals all throughout Germany. The diet packages can be ordered for 1, 2 or 4 weeks and can individually be put together. All meals are calorie-controlled, low in carbohydrates and enable the customers to loose weight without feeling hungry or investing too much time.
For further information visit www.kukimi.de
High resolution pictures can be downloaded on https://kukimi.de/presse/
About High-Tech Gruenderfonds
High-Tech Gruenderfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Energy, the KfW Banking Group, as well as strategic corporate investors including ALTANA, BASF, Bayer, B. Braun, Robert Bosch, CEWE, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, METRO, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 576 million under management in two funds (EUR 272 million HTGF I, EUR 304 million HTGF II).