Successful exit for High-Tech Gründerfonds – UNICEPTA acquires social intelligence specialist Ubermetrics

January 14, 2021

• UNICEPTA is a global full-service provider for media and marketing intelligence
• Berlin-based start-up Ubermetrics has developed a content intelligence platform to meet the needs of communicators based on specially developed and trained artificial intelligence
• The two companies will now combine their AI-based technology platforms and pool their technical expertise; both brands will be maintained
• Ubermetrics founders Patrick Bunk and Daniel Siewert (CEO and CTO) will have a stake in the new combined enterprise

High-Tech Gründerfonds has sold its stake in Ubermetrics. The seed investor had been at the company’s side over nine years of development. The exit is a real win–win for all parties. UNICEPTA and Ubermetrics will now be able to expand their expertise in the automated analysis of large amounts of data to support communications and marketing management activities.

In the digital world, communicators and marketers need to be increasingly fast at gathering information about their company, brands and industries and incorporating the relevant insights they have gained into their business. This is a trend that will continue to grow exponentially in the next ten years.

Ubermetrics has a vast data pool for social media and one of the best technology platforms based on semantic AI at hand – which allows to automatically evaluate large quantities of language information. We are very pleased that Patrick Bunk, founder and CEO of Ubermetrics, and his team have decided to team up with UNICEPTA.

Georg Stahl, Managing Partner at UNICEPTA responsible for Business Development and Finances

Ubermetrics analyses more than 460 million social media sources as well as blogs and forums in real time. Ubermetrics’ technology platform is a highly scalable SaaS solution with a focus on monitoring and text mining, used by more than 200 companies.

We find teaming up with UNICEPTA highly motivating. Two intelligent companies are now working on the same technological vision: We want to make AI accessible for an ever-increasing number of communications and marketing areas with an easy and quick solution.

Patrick Bunk, founder and CEO of Ubermetrics

Ubermetrics was founded as a spin-off of the Humboldt University of Berlin in 2011. Founders Patrick Bunk and Daniel Siewert play a leading role on numerous German and European digitalisation projects for media outlets and brands.

Dr. Ulrich Schmitt, Senior Investment Manager at High-Tech Gründerfonds, guided Ubermetrics to a successful exit.

We’re delighted about the transaction. There will be a great deal of potential for synergies both in terms of sales and product development as a result of the two companies merging. And for High-Tech Gründerfonds, we’ve achieved a substantial multiple.

Dr. Ulrich Schmitt, Senior Investment Manager at HTGF

UNICEPTA will remain a leading innovator and consultancy partner for international companies and larger medium-sized enterprises.  Ubermetrics, meanwhile, will continue to develop its automated intelligence solutions under the leadership of Patrick Bunk. Ubermetrics will also bring new intelligence solutions in the field of risk management and supply chain risk to market while also providing text-mining services for SaaS and analytics firms.

The transaction is scheduled to be completed in the first quarter of 2021.

Both parties have agreed not to disclose the specific details of the transaction. The joint press release published by UNICEPTA and Ubermetrics can be found here.

About Ubermetrics
Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content Intelligence platform is an AI-driven technology transforming public content into meaningful insights for effective content-driven communication strategies. With Ubermetrics, digital communicators can discover, research, analyse and optimise content and trends to maximise communication effectiveness and ROI. The Ubermetrics platform processes over 50,000 content pieces per minute from over 460 million sources. Our advanced Artificial Intelligence, metrical and text-mining analytics enable digital communication experts to discover relevant topics, trends, influencers and channels driving successful content strategies truly resonating with stakeholder groups. Ubermetrics operates out of its office in Berlin, Germany. Ubermetrics works with customers like BMW, Word Health Summit, Fink & Fuchs and RCI Banque across three continents and in more than 15 countries.

About UNICEPTA
UNICEPTA is one of the leading providers of visionary, AI-powered media and marketing intelligence solutions, delivered with a human factor of analytics, insights, and advisory services. Our media and audience tracking provides you with the insights you need for more personalized and engaging customer and company interactions. Connecting media, digital & social, marketing and business analytics, our integrated digital platforms compile real-time information flows into reports, live dashboards and immersive corporate and brand newsrooms, supported by Analytics & Insights advisors to help your team spot issues and opportunities immediately. As a result, we deliver smart insights to drive faster, better decisions for strong performance. With over 450 colleagues from 44 nations across our offices in Berlin, Cologne, Krakow, London, Shanghai, Washington, and Zurich, UNICEPTA supports renowned cross-sector market leaders.

Contact
UNICEPTA GmbH | Salierring 47-53 | 50677 Cologne
Christina Westerhorstmann
Mobile: +49 173 9061 058
christina.westerhorstmann@unicepta.com

About High-Tech Gründerfonds
High-Tech Gründerfonds (HTGF) is a seed investor that finances high-potential, tech-driven startups. With roughly EUR 900 million in total investment volume across three funds and an international network of partners, HTGF has already helped forge almost 600 startups since 2005. Driven by their expertise, entrepreneurial spirit and passion, its team of experienced investment managers and startup experts help guide the development of young companies. Investment is focused on the fields of digital tech, industrial tech, life sciences, the chemical sector and associated business fields. To date, external investors have injected over EUR 2.8 billion into the HTGF portfolio via more than 1,600 follow-on financing rounds. HTGF has also successfully sold interests in more than 100 companies.

Investors in this public-private partnership include the Federal Ministry for Economic Affairs and Energy, KfW Capital, and Fraunhofer-Gesellschaft e.V., as well as the companies ALTANA, BASF, Bayer, Boehringer Ingelheim, B.Braun, Robert Bosch, BÜFA, CEWE, Deutsche Bank, Deutsche Post DHL, Dräger, Drillisch AG, EVONIK, EWE AG, FOND OF, Haniel, Hettich, Knauf, Körber, LANXESS, media + more venture Beteiligungs GmbH & Co. KG, PHOENIX CONTACT, QIAGEN, RWE Generation SE, SAP, Schufa, Schwarz Gruppe, STIHL, Thüga, Vector Informatik, WACKER, and Wilh. Werhahn KG.

https://www.htgf.de/en/

Media contact
High-Tech Gründerfonds Management GmbH
Stefanie Grüter, Head of Marketing Communications
Tel.: +49 (0) 228 82300 188
s.grueter@htgf.de

Investor contact
High-Tech Gründerfonds Management GmbH
Romy Schnelle, Partner
Tel.: +49 (0) 228 82300 135
s.schnelle@htgf.de