High-Tech Gründerfonds invests in KABOA. Firm brings the successful concepts of Google and Amazon to the supermarket.

A high calibre group of investors has invested in KABOA GmbH in Aschheim near Munich. High-Tech Gründerfonds and Bayern Kapital, together with Neuhaus Partners and Web Holding, are providing the seed capital to bring personalized and context-sensitive ads, as seen on Google and Amazon, into the offline sphere of supermarket advertising.

Producers of supermarket products suffer from two problems: 75% of all new products flop and television, the most important advertising medium, reaches the wrong target group: the infamous couch-potatoes. KABOA solves these problems with a new worldwide digital advertising media for supermarket products.

KABOA delivers advertisements to the point-of-sale and takes into account the customer’s personal shopping history: vegetarians won’t be bothered by ads for pork belly, and teetotalers won’t be teased by beer adverts.
Indeed, marketing will become more precisely measurable: how strongly advertised product sales rise can be analyzed on a daily basis – and at a cost which is two-thirds less than conventional methods.

Holger Heinen, senior investment manager of High-Tech Gründerfonds, is excited: “KABOA has managed to gain the services of Dr. Hans-Joachim Körber, the long standing CEO of Metro, as chairman of their advisory board.”
Monika Steger, senior investment manager of Bayern Kapital, holds another member in equally high regard: “With Professor Andreas Ittner, we have the German godfather of data-mining on board.” The long-serving marketing manager from Microsoft Deutschland, Bärbl Brockmann, and one of the most innovative EDEKA retailers, Friedrich Peschel from Ebersberg near Munich, make the board complete.

“For us, the well-balanced team of founders consisting of marketing specialist Klaus Haase, IT expert Erol Serter, and semantic expert Dr. Gerhard Rolletschek was crucial for our decision to invest”, says Dr. Gottfried Neuhaus from Neuhaus Partners. Matteo Morelli, CEO of Web Holding, adds: “In this time of financial crisis, business models based around supermarkets are gaining more significance.”

The internationalization of KABOA begins with France and Spain in 2010.

Sternstraße 5
85609 Aschheim
Tel. (0 89) 95 42 86 – 00
Fax (0 89) 95 42 86 – 199

About High-Tech Gründerfonds:
High-Tech Gründerfonds invests venture capital in young, high-opportunity technological companies implementing promising research results in an entrepreneurial manner. The start-up companies are planned to lead their R&D projects to the production of a prototype or a “proof of concepts” or market launch by means of the seed financing of up to 500k EUR. The High-Tech Gründerfonds has a fund volume of around 272m EUR. Investors of the public-private partnership are the Federal Ministry for Economics and Technology, the KfW bank group as well as the six industrial groups BASF, Deutsche Telekom, Siemens, Robert Bosch, Daimler and Carl Zeiss.

Holger Heinen
High-Tech Gründerfonds Management GmbH
Ludwig-Erhard-Allee 2
53175 Bonn
Tel: +49 228 – 965685-00
Fax: +49 228 – 965685-50

About Seedfonds Bayern von Bayern Kapital:
The Seedfonds Bayern was started in 2003. With a fund size of 22 million Euro it is focused on investments in early stage technology companies in Bavaria. The fund is managed by Bayern Kapital which was founded in 1995 by the Bavarian Government as part of the campaign “Initiative Bavarian Future” and to provide young and innovated Bavarian companies with venture capital. Up to date Bayern Kapital has invested in over 165 innovative high-tech companies with a total investment volume of about 135 million Euro. Overall, Bayern Kapital now manages a fund volume of almost 190 million Euro and implement the Clusterfonds Bayern concept with a fund volume of furthermore 75 million Euro.

Monika Steger
Bayern Kapital GmbH
Ländgasse 135a
84028 Landshut
Tel. 0871/923 25 0

About Web Holding AG:
Web Holding AG is a venture capital company who supports the growth of web-based profitable enterprises. Web Holding was founded in 2007 by its parent company U.C.A. AG in the course of strategic restructuring of its portfolio and specifically inherited investments with a business model and scope focused on the internet. Presently the portfolio contains six investments. Associated companies benefit from a trade-specific expertise as well as an established network around the financial center of Munich. For further informations:

Matteo Morelli
Web Holding AG
Stefan-George-Ring 29
81929 München
Tel: +49 89 – 993194-0
Fax: +49 89 – 993194-44

About Neuhaus Partners:
Neuhaus Partners GmbH, based in Hamburg, Germany, is a leading European venture capital group. It invests throughout Europe in technology companies. Since its founding in 1997 it has completed 48 investments and in 44 of those Neuhaus Partners participated as lead investor. Track Record: Two IPO’s, 15 trade sales, three buy-backs, nine insolvencies. Neuhaus Partners is currently investing its third fund generation.
For further details on Neuhaus Partners please visit
For further information regarding this press release please contact:

Neuhaus Partners GmbH
Thomas Golinski
Jungfernstieg 30
20354 Hamburg
Tel.: +49 (40) 355 282 – 25
Fax: +49 (40) 355 282 – 39


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