deal united wins the trust of German High-Tech Gründerfonds

Despite a difficult economy the German eCommerce startup deal united successfully secured funds from the High-Tech Gründerfonds and sympasis innovation capital. Beginning with its start in the end of 2007, deal united grew continuously and became the European leader in the space of conversion optimization by advert-finanzed incentivations.

By investing in deal united, the investors show their trust in deal united’s business model and its excellent prospects of success. Romy Schnelle, investment manager of the High-Tech Gründerfonds, explains: “We are convinced of the value and sustainability of deal united’s services. We see a very high potential for deal united‘s innovative services offering. The option to get free products and discounts is very compelling to the customer, especially in the price sensitive online markets.”

Make potential customers irresistible offers
When a user leaves a web site without a purchase, deal united makes this user an offer he can hardly resist: The user gets the product he just showed interest in for free if he buys something at one of deal united’s partners. The advantage for the online merchant is that the free product is refinanced through a commission paid by deal united‘s partner. There are no costs for the online merchant. deal united’s constantly growing partner network consists of high-quality and reputable brands such as OTTO, Fonic, myToys and many more.

Offers already in 7 European countries
Dr. Jarg Temme, CEO of deal united, explains the advantages of the investments: “The trust of experienced investors proofs to us that we are on the right way. We will use the funds mainly to accellerate our ongoing international expansion.”
Besides the German market deal united offers its great deals also to online shoppers in the UK, in France, Spain and Italy, Austria and Switzerland. As deal united cooperates solely with high-value partners it can provide its customers a variety of attractive offers that is unique in the Eurpean markets.

About the High-Tech Gründerfonds:
The High-Tech Gründerfonds invests venture capital in young technology companies that transform promising scientific research into business enterprises. High-Tech Gründerfonds has access to a fund volume of around 272.0 million Euro. Investors in this public-private partnership include the Federal Ministry for Economy and Technology, the KfW Banking Group as well as the six industry companies BASF, Robert Bosch, Carl Zeiss, Daimler, Deutsche Telekom and Siemens.

High-Tech Gründerfonds Management GmbH
Romy Schnelle
Ludwig-Erhard-Allee 2
53175 Bonn
Phone: +49 (0) 228-965685-00
Fax: +49 (0) 228-965685-50
About sympasis innovation capital GmbH:
sympasis innovation capital is an investment company led by entrepreneurs and with the focus on early-stage financing. Experienced founders and entrepreneurs invest as business angels in innovative business models on the basis of new products and technologies. Furthermore, sympasis innovation capital offers its portfolio companies the opportunity of an inhouse follow-up financing thanks to the exclusive partnership with an institutional investor.

sympasis innovation capital GmbH
Frank Kresse
Zähringer Str. 65a
76133 Karlsruhe
Phone: +49 (0) 721-354804-10
Fax: +49 (0) 721-354804-19

About deal united:
deal united is a specialist in increasing the conversion rates of eCommerce merchants. This service is free for the online merchants and gives them the opportunity to gain incremental revenue without any risk. deal united makes highly attractive offers to shoppers who hesitate to buy.
The service fits for all kinds of eCommerce merchants, from niche product vendors to electronics retailers, software vendors and gaming providers.

deal united GmbH
Dr. Jarg Temme
Joseph-Dollinger-Bogen 14
80807 München
Phone: +49 (0)89-381649-360
Fax: +49 (0)89-381649-369


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