Berlin-based market intelligence start-up IPlytics successfully closes seed funding with High-Tech Gründerfonds (HTGF)
October 21, 2015
The leading German start-up for market intelligence and technology trending has successfully closed its first investment round, raising a 6-digit funding from High-Tech Gründerfonds. IPlytics develops a SaaS Solution (IPlytics Platform) that connects millions of data points on relevant market activities, helping companies to make better business decisions. With just a few clicks IPlytics Platform provides answers to critical questions such as: Who is the technology leader in a market segment? Who holds the relevant IP and how valuable is it? How does competition develop? Who are new market entrants or upcoming start-ups? What are new technology trends and who is investing?
IPlytics uses big data frameworks to intelligently connect and visualize multiple data sources providing its users faster and better market insights. The user subscribes to IPlytics Platform on a monthly basis, logs-in to the tool with any browser and simply enters a keyword. With only one click IPlytics Platform provides visual results on the latest technology trends, market positions and company performances. IPlytics leverages the use of patent, standards and company data to calculate sophisticated statistical value and trend indicators. All data sources are publicly available and constantly updated to ensure transparency and up-to-date information. IPlytics cooperates with leading scientific research organizations such as Fraunhofer, TU Berlin, ParisTech or Northwestern Chicago to guarantee trustworthy and reliable data processing and data calculation methods.
Founded as spin-off from TU Berlin‘s innovation economics department, the company has been profitable for the past year. „Teaming up with a strong investment partner is the strategic next step to evolve both in product development and international sales strategy“, states Dr. Tim Pohlmann, CEO and founder of IPlytics. Across the US, market intelligence solutions have already been well spotted. Californian start-up QUID, a major competitor of IPlytics, had recently closed an investment round of $39 million US dollars. The worldwide market potential for market intelligence tools is estimated to around $40 billion Euros per year* forecasting prosperous future possibilities for IPlytics. „In an increasingly complex world the demand for intelligent analytics solutions is constantly rising“, says Michael Wieser, investment manager at HTGF. „IPlytics delivers just that, by providing its users a quick, efficient and trustworthy tool, freeing them from tedious, time-consuming and costly analyses“.
With data becoming more accessible and searchable, companies find it increasingly difficult to draw conclusions from the abundant information. However, in a quickly changing environment, companies need to make immediate business decisions. Pohlmann explains: „We are do not deliver just data, we provide business results. Soon data will become a commodity. What really matters is understanding it!“
IPlytic‘s strategic decision to collaborate with HTGF is not solely financially but very substantially driven. „The participating industry companies within the investment fonds form a perfect match for us from a strategic business development perspective“, continues Pohlmann. IPlytics addresses clients from any tech-related branches ranging from Automobile or ICT to Biotech.
IPlytics offers an online-based market intelligence tool (IPlytics Platform) to analyse technology trends, market developments and a company’s competitive position. The underlying big data algorithm enables an intelligent linking, processing and visualization of comprehensive data sources such as e.g. patents, M&A deals, industry alliances or standards. With IPlytics Platform, users can easily navigate, analyze, and drill down into information enabling in-depth market analyses or a long term monitoring of particular technologies or market segments.
About High-Tech Gruenderfonds
High-Tech Gruenderfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch.Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Energy, the KfW Banking Group, as well as strategic corporate investors including ALTANA, BASF, Bayer, B. Braun, Robert Bosch, CEWE, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, METRO, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 576 million under management in two funds (EUR 272 million HTGF I, EUR 304 million HTGF II).