7Learnings Secures €10M+ Series B to Accelerate Global Expansion of Its Retail AI Platform

• 7Learnings secured €10 million in Series B funding to advance its predictive pricing and retail optimization technology, and to scale in North America and beyond.
• The round was led by Acton Capital, renowned for its investments in companies such as Etsy, mytheresa, Clio, and SoSafe, with the continued backing from High-Tech Gründerfonds (HTGF).
• The funding comes amidst renewed supply chain uncertainties due to the impact of US tariffs, highlighting the value of 7Learnings’ predictive pricing and retail optimization solutions in driving measurable business outcomes.

7Learnings, the leading provider of AI-powered retail optimization technology, today announced the successful close of its Series B funding round, securing over €10 million in new investment. The funding round was led by Acton Capital, one of Europe’s leading venture capital funds with a focus on technology start-ups. The existing investor High-Tech Gründerfonds also participated in the round, renewing their commitment. The funding will accelerate 7Learnings’ international expansion, with a strategic focus on entering the North American market.

Unlike many high-growth tech startups, 7Learnings has reached profitability ahead of its Series B round, underscoring the strength and scalability of its business model. This new investment is earmarked entirely for growth, allowing the company to capitalize on its momentum and rapidly extend its global footprint.

“We’ve built a profitable business by delivering measurable results for our customers,” said Felix Hoffmann, CEO and Co-Founder of 7Learnings. “Amidst trade uncertainties, persistent inflation, and global supply chain challenges, better decision intelligence has become business-critical for brands and e-commerce merchants. This investment allows us to bring our technology to even more retailers worldwide, with North America as our next major focus.”

7Learnings has emerged as a clear market leader in AI-driven pricing, trusted by leading global retailers and validated through hundreds of A/B tests. The company’s Retail AI platform goes beyond dynamic pricing, offering predictive capabilities that align marketing campaigns with pricing strategies and optimize product orders, unlocking full-margin potential across the value chain.

“With the continued pressure from inflation and shifting consumer behavior, as well as the renewed impact of U.S. tariffs on our sourcing and pricing strategy, 7Learnings has been instrumental in helping us navigate these challenges. Its AI-powered pricing and retail optimization tools allow us to adapt quickly, make smarter pricing decisions, and protect our margins without compromising on brand integrity or customer experience,” says Timo Bethlehem, Managing Director at meinemarkenmode.de. The fashion retailer has been working with 7Learnings for 5 years, achieving a 13% revenue increase by leveraging predictive pricing.

With its unique ability to synchronize pricing, marketing, and ordering decisions through machine learning, 7Learnings empowers retailers to make smarter, faster, and more profitable decisions at scale.

“Pricing is one of the most powerful levers for driving profitability in e-commerce. What impressed us about 7Learnings is their state-of-the-art proprietary AI technology, which consistently outperforms the competition. They’ve already established themselves as the market leader in Germany, and we’re excited to support their international expansion,” says Sebastian Wossagk, managing partner at Acton Capital.

“At a time when AI has seemingly infused any technology-driven business, it is more important than ever to look at its ROI. The AI applications provided by 7Learnings deliver a clear and tangible effect on their customers’ bottom line. We have been impressed with the leadership’s vision and drive, and are happy to double down on our investment,” adds Martin Möllmann, Principal at HTGF.

About 7Learnings
7Learnings provides an AI-powered retail optimization platform for B2C companies, pioneering the overarching optimization of pricing, performance marketing, and product ordering. With 7Learnings’ machine learning algorithm, retailers and brands can predict the impact of pricing decisions, determine the optimal price for all products, and reduce manual labor by up to 80 percent. The solution has been rigorously tested in numerous A/B experiments and consistently delivers measurable performance improvements and profit increases of more than ten percent.

7Learnings was founded in Berlin in 2019 by Felix Hoffmann, Eiko van Hettinga, and Martin Nowak. Its clients include international companies such as Westwing, Bonprix, Tom Tailor, Tamaris, and DK Company

About HTGF – High-Tech Gründerfonds  
HTGF is one of the leading and most active early-stage investors in Germany and Europe, financing startups in the fields of Deep Tech, Industrial Tech, Climate Tech, Digital Tech, Life Sciences and Chemistry. With its experienced investment team, HTGF supports startups in all phases of their development into international market leaders. HTGF invests in pre-seed and seed phases and can participate significantly in later-stage financing rounds. Across its funds, HTGF has over 2 billion euros under management. Since its inception in 2005, HTGF has financed more than 770 startups and achieved almost 200 successful exits.   

Fund investors in the public-private partnership include the German Federal Ministry for Economic Affairs and Climate Action, KfW Capital as well as 45 companies and family offices.   For more information, please visit HTGF.de or follow us on LinkedIn.    
 
Media contact  
High-Tech Gründerfonds Management GmbH  
Tobias Jacob, Senior Marketing & Communications Manager   
T.: +49 228 – 82300 – 121  
t.jacob@htgf.de